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  1. 1 Ekonomika i Organizacja Przedsiębiorstwa

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  1. 1 2008

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  1. 1 Baruk A.

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Ethical Function of Advertisement

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Baruk A.
Ekonomika i Organizacja Przedsiębiorstwa
|
2008
|
issue 5(700)
11-15
EN
In the article the problem of ethics in advertisement is presented. Based on the results of field research the author describes attitudes of final customers. Special attention is drawn to mistakes made in the advertising activity causing limited customers' trust to advertisements.
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