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1

Marian Gorynia, Ekonomiczne, finansowe i menedżerskie aspekty zagranicznej ekspansji przedsiębiorstw, Wydawnictwo Naukowe PWN, Warszawa 2021, 503 ss.

100%

Drelich-Skulska B.

Ekonomista

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2021

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issue 5

702-706

2

Expansion strategies as an effective way of competition on the global market on the example of the Royal Dutch shell investments on Polish market

100%

Piwowarczyk A.

Central European Review of Economics & Finance

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2016

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issue Vol. 13, No 3

95-107

EN

The article is an attempt to present the results of the analysis of the activities of transnational corporation which is Royal Dutch Shell in response to the challenges resulting from the use of global strategy. Dynamic changes occurring in the contemporary world economy in recent decades tend to reflect on the fundamental determinants of the development strategy in the new conditions. The aim was to show how the applied strategy affects the development of the corporation and what its characteristics are. An important element of the analysis is also an attempt to identify challenges and indicate possible directions of further development of the corporation. The study was based on available sources of literature and papers as well as official materials prepared by the company. The ongoing process of globalization means that transnational development strategy becomes a very important factor that can positively influence and contribute to achieve the so-called competitive advantage. Despite the global nature of the decisions and the strong pressure to reduce costs, the benefits of foreign direct investments are one of the key elements of the future development of Poland.(original abstract)

3

Cultural Determinants and Perspectives of International Expansion of Enterprises from Economies in Transition. Case of Poland.

84%

Gowers R., Pająk A., Klusa E.

Central European Review of Economics & Finance

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2018

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issue Vol. 25, No 3

21-35

EN

Within this article the authors attempt identify and analyze the key cultural success factors for companies when developing strategies to move out of their home market. Such strategies can often involve significant cost and risk. However, many companies fail due to overlooking the cultural aspects of entering new arenas. The approach used in the article analyzes culture in the wider perspective, from the individual to the national dimensions, looking for the important roots in the historical and institutional backgrounds that need to be considered when developing strategies. A focus on Polish companies is then developed. Poland, representing a post-transition economy, is an interesting case study in the context of cultural and social factors in internationalization, especially in the light of important ongoing transitions on the global scene. (original abstract)

4

Study of international expansion strategy to “Visegrad Group” countries based on the example of food retail industry and the case of Jerónimo Martins SGPS, SA

84%

Sroka A.

Studia Ekonomiczne

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2018

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vol. 353

89-101

EN

This study will primarily focus on Jerónimo Martins’ international expansion to examine if it is desirable for the Group to continue its expansion into other “Visegrad Group” countries. The study takes into consideration the fantastic success of the company on the Polish market and investigates the reasons for their recent expansion to Colombian market, thereby avoiding further expansion on the European market. The study evaluates SWOT analysis, as well as KSF and concludes, that it is advisable that company sticks to its strategy of expanding to highly populated, emerging markets. The herein analysis was developed using information provided by the Group and also by international economic institutions.

PL

W artykule podjęty został temat międzynarodowej strategii ekspansji Grupy Jerónimo Martins działającej w obszarze handlu i dystrybucji produktów żywnościowych. Celem niniejszej pracy jest próba odpowiedzi na kwestie związane z wejściem na rynek krajów „Grupy Wyszehradzkiej”. Biorąc pod uwagę spektakularny sukces Jerónimo Martins na polskim rynku oraz niedawne otwarcie się JM na rynek kolumbijski, zbadano, które czynniki wpłynęły na wybór tych lokalizacji oraz przeanalizowano, czy ekspansja do pozostałych państw „Grupy Wyszehradzkiej” jest działaniem pożądanym. W artykule przedstawiono analizę mocnych i słabych stron, szans i zagrożeń dla Jerónimo Martins, a także „głównych czynników sukcesu”. Analiza została przeprowadzona na podstawie informacji opublikowanych przez JM oraz międzynarodowe instytucje gospodarcze.

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2 Central European Review of Economics & Finance

1 Ekonomista

1 Studia Ekonomiczne

1 Drelich-Skulska B.

1 Gowers R.

1 Klusa E.

1 Pająk A.

1 Piwowarczyk A.

1 Sroka A.

1 2021

2 2018

1 2016

Marian Gorynia, Ekonomiczne, finansowe i menedżerskie aspekty zagranicznej ekspansji przedsiębiorstw, Wydawnictwo Naukowe PWN, Warszawa 2021, 503 ss.

Expansion strategies as an effective way of competition on the global market on the example of the Royal Dutch shell investments on Polish market

Cultural Determinants and Perspectives of International Expansion of Enterprises from Economies in Transition. Case of Poland.

Study of international expansion strategy to “Visegrad Group” countries based on the example of food retail industry and the case of Jerónimo Martins SGPS, SA