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EN
Contactless payments are considered to be one of the most significant innovations that have emerged recently in the retail payments market. Their appearance can not only change consumers' payment habits but can also have an impact on the market competition. The purpose of this paper is to identify drivers of growth of contactless payments as well as to show how and to what extent they influence this growth. The analysis proved that the market success of contactless payments depends upon determinants of different nature: some of them are connected with special features of the retail payment market; another group of factors is concerned with payment providers and merchants and their requirements, while other factors result from consumers' expectations. The key success factors regarding contactless cards and proximity mobile payments are not parallel. Therefore the major challenge for the contactless payment market is to create a clear business model (including an adequate pricing strategy) which will respect interests of all the market players.
EN
The EU regulations concerning electronic money evolved heavily since the beginning of 21st century. The first e-money directive (EMD) was largely unsuccessful as an attempt to regulate this market, partly because of the unclear definition of the phenomenon. The second directive (EMD2) gives more freedom to the market participants and lowers the barriers of entry. Poland still has not fully harmonised its internal rules with the EMD2. It affected negatively the development of electronic money in Poland, forcing the institutions to choose other forms of activity. The expected changes in e-money regulations will form an impulse to the development of electronic money systems. The local entities however will face strong competition from outside the country and will have to find their own market niches. The most lucrative e-commerce niches are already occupied by large multinational schemes, so the most successful way to win the market will be based on innovation.
EN
Payment for goods or services is increasingly being realized without cash. Payment cards are used both to withdraw cash from an ATMs and to make non-cash payments. A particularly interesting area of use of payment cards (and other tools) is a segment of micropayments. The development of technology and the evolution the needs of users enables the development of this area (dominated by cash payments) for non-cash payments. This paper contains an analysis of contactless payments and also growth prospects. The main areas are: functionality, achieved benefits and safety of use.
EN
A propensity to use innovative payment instruments depends mostly on: payment habits, "switching costs" connected with the change of instruments used so far and their advantage over traditional instruments in terms of convenience, safety and cost. Empirical research proves that polish consumers still prefer cash in today transactions (however they use more and more often cards) and their propensity to use innovative instruments is low. It is caused by high level of traditional instruments' satisfaction and the fact that according to respondents innovative instruments are not competitive for cash in terms of convenience, speed, cost and safety. They were also graded lower than traditional noncash payment instruments (excluding speed).
PL
W publikacji podjęto analizę uwarunkowań wdrożenia i rozwoju płatności mobilnych w strategiach rynkowych sektora bankowego. Analiza obejmuje zestaw uwarunkowań podażowych związanych z aktywnym udziałem banków w tworzeniu rynku innowacji płatniczych w obszarze instrumentów mobilnych, jak również główne determinanty popytowe z wykazaniem ich znaczenia w procesie wdrażania płatności mobilnych.
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