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EN
This article explores the economic benefits and costs of Poland’s membership in the European Union from 2004–2016. It begins by outlining strategic documents of the EU and Poland regarding economic and social development. Next, the authors look at three major mechanisms which influence the national economy (EU legislation, the EU customs union and the European Single Market, and the EU budget). The final part of the article discusses Polish GDP growth relative to the rest of EU-28, GDP levels across Polish regions, and developments in some key areas of the Polish economy (foreign trade, agriculture, inflow of foreign direct investment, and labour market). The authors argue that the overall economic effects of Poland’s EU membership are positive, but serious challenges lie ahead.
PL
Artykuł prezentuje problem związany z procesem akcesyjnym Polski, a szczególnie polskich przedsiębiorstw, do struktur europejskich. Uwaga autorki została skoncentrowana na szansach i zagrożeniach, jakie mogą czekać polskie przedsiębiorstwa w funkcjonowaniu na jednolitym rynku europejskim, warunkując w ten sposób specyficzne drogi ich rozwoju.
EN
The article shows the problem of integration of Poland into the European Union in the context of Polish companies. It was taken into consideration here that to come into being effectively onto the European Market, Polish companies already have to make the effort to adapt to the Union requirements. The process of adaptation is unquestionably extremely difficult and expensive, but we should be aware of the fact that apart from the threats it may also stand a chance (hopefully better and better), and when the Polish companies properly take the chance, it may determine their development.
EN
The paper deals with the internationalisation of companies in the internal market of the European Union. It outlines the basics of the single market, the internationalisation of companies and the Euromarketing concept. The paper presents information on the intra-EU trade and the trade between the EU-28 and third countries. Moreover, it looks at the modes of internationalisation adopted by EU companies as well as the significance of the marketing concepts they use in the internationalisation process in various regions of the world. In the summary of the paper the author presents conclusions and discusses the internationalisation prospects of enterprises in the context of the Euromarketing concept and further integration within the single European market.
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