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EN
The advertising fee was introduced on the list of commune's own revenues in 2015, and it has been practically collected since 2016. The commune council itself, by means of a resolution, decides to introduce this local public levy. The main elements of the legal structure of the advertising fee are specified in the Act on Local Taxes and Fees, i.e. the object of the fee, entities liable to pay the fee, the maximum fee rate for each day, the exemptions from payment. The commune council is entitled to determine the advertising fee rates for the commune, however not higher than those set out in the Act, and also to introduce additional exemptions and the conditions of its collection by the collectors. The advertising fee consists of a fixed part, which is the lump-sum amount regardless of the surface area of the advertising board or device serving for the advertisement display, and a variable component depending on the surface area of the advertising board or device serving for the advertisement display. (original abstract)
EN
An advertising fee was introduced to the system of fees and local taxes, becoming a financial tool to shape the space and increase the budget revenues of local government units in Poland. This article is intended to describe the fee structure itself, determine its subjective and objective scope and discuss exemptions from advertising fees. Given that the text is a follow-up to an academic conference attended also by local government representatives, particular attention was paid to the practical evaluation of the risk and difficulties communes may face during the collection of advertising fees. (original abstract)
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