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  1. 7 Studia Politica Slovaca: časopis pre politické vedy, najnovšie politické dejiny a medzinárodné vzťahy

  2. 6 Communication Today

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1

LONELINESS, FRIENDSHIP, AND FACEBOOK INTRUSION. A STUDY IN POLAND, SLOVAKIA, SYRIA, MALAYSIA, AND ECUADOR

100%
Błachnio A., Przepiórka A., Wołońciej M., Bassam Mahmoud A., Holdoš J., Yafi E.
Studia Psychologica
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2018
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vol. 60
|
issue 3
183 – 194
EN
With the increasing popularity of Facebook, a new social phenomenon connected with its extensive use has appeared: namely, Facebook intrusion. The main aim of the study was to examine the mediating role of loneliness in the relation between friendships and Facebook intrusion. We analysed data from five countries: Poland (N = 399), Slovakia (N = 266), Syria (N = 475), Ecuador (N = 327), and Malaysia (N = 241). The total sample consisted of 1731 participants who had Facebook accounts; 61% of the participants were women. We administered the Facebook Intrusion Scale, the Loneliness Scale, and the Friendship Scale. The results indicated differences in the role of loneliness and friendship in Facebook intrusion, depending on the country. Among young Polish people, friendship decreases loneliness and loneliness decreases Facebook intrusion. Whereas among Ecuadorians friendship decreases loneliness, while loneliness increases Facebook intrusion.
2

DIFFERENT MODALITIES OF USING FACEBOOK: THE INFLUENCE OF ACTUAL SOCIAL RELATIONS, WELLBEING, AND ATTITUDE TOWARDS THE MEDIUM

100%
Tartaglia S.
Studia Psychologica
|
2016
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vol. 58
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issue 1
3 – 17
EN
The online social networks attract the social scientists’ attention because of their large diffusion and their social and psychological impact. The majority of the studies focus on Facebook because it is the largest one. There are contrasting opinions on the positivity of that social medium. It is not possible to reach univocal results considering the use of Facebook as a whole. It is better to distinguish different modalities of use. This study investigates these modalities and predicts them on a sample of young adults in Italy. The analyses were carried out in two steps. The first one is identifying the modalities of using Facebook and the attitudes towards it. The second one testing the influence of different predictors: actual social relations, wellbeing, and the attitudes towards the medium. Participants use Facebook in different ways. Implications are discussed.
3

PREDICTING WOMEN’S SOCIAL MEDIA INFIDELITY: FACEBOOK ADDICTION, RELATIONSHIP SATISFACTION, AND MORAL DISENGAGEMENT

100%
Maftei A., Solomon A. M., Holman A. C.
Studia Psychologica
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2022
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vol. 64
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issue 2
173 - 187
EN
The current research explored the predictive power of an adapted version of the Moral Disengagement Scale, focused exclusively on online behaviours, along with age, relationship length and type (i.e., close or long-distance), Facebook addiction, and relationship satisfaction. Our sample consisted of 111 young heterosexual Romanian women aged 18 to 36 (M = 20.64, SD = 3.27). Hierarchical regression analysis suggested that the most important predictor of social media infidelity was Facebook addiction. None of the other considered predictors were significant in our final prediction model. However, a significant negative association emerged between social media infidelity and relationship satisfaction, suggesting that low relationship satisfaction might be a fertile ground for infidelity and social media addiction. Our model accounted for 18.3% of the variance in women’s social media infidelity. Results are discussed considering self-justification mechanisms and self-serving attributions to infidelity.
4
Content available remote

Marketing w mediach społecznych na przykładzie strony społecznościowej Biblioteki Uniwersyteckiej w Toruniu w serwisie Facebook

100%
Piotrowski D. M.
Folia Toruniensia
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2011
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vol. 11
135-144
EN
The article discusses the issue of using the potential of the social media in carrying out electronic library services. It shows the strategies of optimization of social media and the methods of social marketing on the example of the fanpage of the University Library in Torun in the service Facebook. Marketing in social media is a new field and undoubtedly it is necessary to verify the condition of research and to familiarize Polish librarians with the systematized collection of data on this subject. Thus, the article is supposed to be a guide for librarians, who need ideas to use the social service Facebook in their work. The article includes answers to many questions such as how to collect a group of loyal fans, how to organize competitions and events, how to avail the Online Public Access Catalogue of the library, how to make the social webpage look professional, and how to use the advanced functions and possibilities of Facebook.
5

FACEBOOK EFFACING THE FACE? REASSESSING LEVINAS’S ETHICS IN THE AGE OF SOCIAL CONNECTIVITY

88%
Hofmeyr B.
Filozofia (Philosophy)
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2014
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vol. 69
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issue 2
119 – 130
EN
Though the distant Other, the faceless stranger becomes ever closer and more accessible through various technological mediations and social networks, we seem to grow increasingly disconnected from any possibility of what Levinas calls ‘proximity’. ‘Proximity’ – the face-to-face encounter with the other person – signals a traumatising indictment of the gravitational pull of our egoism rooted in what Spinoza referred to as our conatus essendi. Rather than individualistic self-actualisation, Levinas sees brotherhood as the fundamental presupposition of our shared humanity and as the foundation of freedom and equality. While rather a-ethical than immoral, it is our very conatus that seems to open the door to indifference, prejudice and hate. On the other hand, the possibility of ethical action, of a humane society, is something that Levinas attempts to account for by the help of a responsibility more fundamental than our ontological blueprint.
6

Implementacia zisteni o interakcii uzivatela s propagacnym posolstvom na Facebooku

88%
Rajcakova E.
Communication Today
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2010
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vol. 1
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issue 1
95-109
EN
Social networking is an area where many marketers see a great potential. Social networks make viral marketing and word-of-mouth marketing much easier than before. The article brings the basic definition of promotion possibilities and answers and deals with the interaction of users with promotion idea in the area of social network Facebook. Research deals with the interaction of social network Facebook users with the marketing communication message. According to the results of this research, the second part of this article contains the presentation of algorithm of marketing communication strategy in the area of social networks and the proposals for effective communication. To conclude, the findings from this research will help the practitioners understand the planning, implementation, execution and measurement of social network marketing campaigns.
7

MEDIA IN ELECTION PROCESSES

88%
Piechota G.
Communication Today
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2011
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vol. 2
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issue 2
44-51
EN
The politician does not want to be just a subject exposed to the political arena any longer, who is becoming well-known and recognizable thanks to political advertising. The politician is getting more active in the field of communication processes aimed at creating a new image of the politician, whom the voters know not just from the traditional media but also from their direct contact with the environment and passing his or her views on many subjects e.g. politics, social issues or economy. At the same time, political marketing processes are gradually replaced by political public relations processes, and the one-way direction of the message, which is characteristic of marketing communication, seems to be systematically replaced by the two-way communication, which is typical for the public relations processes. Progressing development of the social media, such as Internet blogs, Facebook, Twitter, as well as the development of political public relations, influence the changes in both: perceiving the role of the traditional media in the election processes and political communication and in the co-relation between the traditional media and the social media. Social media are more likely to be regarded as being not only complementary to the traditional media, or the brand-new communication tool, but even being an alternative to the traditional media.
8

PUBLIC SERVICE MEDIA VERSUS DIGITAL MEDIA PLATFORMS: A THREAT OR AN OPPORTUNITY?

88%
VYSLOUŽILOVÁ K.
Communication Today
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2019
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vol. 10
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issue 2
74–88
EN
Public service media (PSM) are continually facing challenges on many fronts; one of them is the expansion of digital media platforms and new technologies in general. Based on the current scholarly literature, digital media are generally perceived either as a threat to PSM legitimacy or as an opportunity to support their social value by engaging their audiences more effectively. The study focuses on the potential of digital media as of a tool enhancing audience participation. It presents results of a pilot quantitative research on a representative sample of Czech population (N = 1,500), mapping the frequency in usage and trust respondents have in various information sources. Also, it analyses the perception of selected representatives of PSM and digital media platforms, particularly the Czech Television and Facebook, which were analysed in terms of their general perception, perception of their content, and engagement potential. The aim of the study is to identify strengths and weaknesses of digital media platforms compared to PSM to map their engaging potential. The author also analyses some significant differences among various socio-demographic groups, which indicate that PSM should pay special attention to audience segments especially according to their age and level of education.
9

CREATING THE “ASPECTS OF PRESENTING ALCOHOL RELATED POSTS ON FACEBOOK” METHODOLOGY FOR COLLEGE STUDENTS

88%
Magdová M., Bozogáňová M.
Človek a spoločnosť. Internetový časopis pre pôvodné teoretické a výskumné štúdie z oblasti spoločenských vied
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2019
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vol. 22
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issue 2
28 – 42
EN
Social networks, in particular Facebook, are part of the lives of almost every individual, and in addition to searching for people, making friends or communicating, they also enable self-presentation (photos, statuses, videos). Part of this, especially among young people, may be the presentation of risky forms of behaviour (e.g. alcohol consumption) that may have direct (attitudes) or indirect (normative beliefs) effects on behaviour. The aim was to prepare a methodology measuring the interconnection of Facebook and alcohol for the purposes of further investigation of the issue in the context of significant socio-psychological factors. The result was 2 factors. The first factor was named as the attractiveness of the alcohol related post (motivation to use alcohol after seeing a Facebook post with alcohol) and consisted of 3 items. The alpha coefficient was 0.87. The second factor was named the incidence of alcohol related Facebook posts of friends and consists of 3 items. The alpha coefficient is 0.74.
10

COMMUNICATION OF LOCAL FARMERS’ PRODUCTS THROUGH FACEBOOK: THE CASE STUDY OF NAŠE-VAŠE

88%
PETRIĽÁK M., JANŠO E., HORSKÁ E.
Communication Today
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2020
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vol. 11
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issue 1
150 – 163
EN
Social media are currently not only used for communication between individuals but an increasing number of companies use these means as simple and fast sales and communication channels. The importance of communication with consumers through social networks, such as Facebook, is essential in today’s marketplace for small businesses, for which this tool is one of the cheapest alternatives to communicating and selling products. This trend did not escape agriculture-specific local farmers who process fresh local products. The study’s objective is to highlight the importance of social media communication in the agri-food sector, specifically in the sub-sector of local fresh products, as well as to determine which consumers are most interested in local products from farmers communicated through Facebook. We conducted the research using our Facebook page called Ours-Yours (in Slovak Naše-Vaše). This account was created for research purposes and has a clearly defined objective of supporting and promoting local fresh products from small Slovak farmers. Research involved 42 small farms that sell fresh local dairy products. From these farmers we discovered what form of marketing communication they had used in the past. Afterwards, we visited eight selected farms, took professional photos of their products, and promoted them under one brand using our Facebook page Ours-Yours (Naše-Vaše). The methodology of the research was based on an analysis of Facebook posts, which were visualised, uniformly graphically processed photographs of the products. Contributions were advertised on radio located 50 kilometres from the farms to ensure local marketing of the products. We measured demographic factors (gender and age) and users’ interaction with individual posts. Research has shown that women between the ages of 45 – 64, who follow Facebook mostly from their mobile phones, are most interested in Facebook posts with local fresh products (and information about them).
11

ANTROPONYMÁ POUŽÍVATEĽOV SOCIÁLNEJ SIETE FACEBOOK AKO SÚČASŤ ANTROPONYMICKÉHO KOMUNIKAČNÉHO REGISTRA

88%
Krško J.
Slovenská reč (Slovak Language)
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2018
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vol. 83
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issue 1
58 – 75
EN
In the presented study, we focus on the basic characteristics of the anthroponymic communication register to which names of social network users belong as well. We point to the elemental difference between an individual’s nicknames (which is also a result of social relations) and names in the virtual cybernetic space – in other words, the difference between a name of a participant in chat communication and a name in social networks. Based on the comparison of these various name forms, we point to the basic characteristics of anthroponyms of social networks, i.e. a hybrid structure situated on the borderline of first names, surnames, hypocoristic forms of anthroponyms, and nicknames with a distinct aspect of autonomination. In the study, we deal with the formal structure of social network anthroponyms as well.
12

DIGITÁLNE PLATFORMY: SÚŤAŽNÉ PRÁVO VERZUS REGULÁCIA EX ANTE

88%
Kalesná K., Patakyová M.
Právny obzor. Teoretický časopis pre otázky štátu a práva (Juridical Review. Theoretical journal for the questions of state and law)
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2021
|
vol. 104
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issue 1
26 – 38
EN
Digital age has brought many challenges for legal regulation. One of vividly discussed issue is a question on possible regulation of digital platforms. Digital platforms have had an impact within business sphere as well as broader socio-political impact. This article aspires to contribute to the discussion on regulation of digital platform. In particular it explores application of competition law and regulation ex ante. It asks to what extent competition law can solve issues related with digital platforms. Since an exhaustive answer to the question is beyond the limits of one article, this article focuses on the definition of a digital platform, followed by a discourse on competition law and ex ante regulation. The possible insufficiencies of competition law are examined based on two cases: German Facebook case and Google Shopping case. The article shows that competition law might be reaching its limits in dealing with certain particular issues related to digital platforms.
13

‘I Have Won, and I Want to Share It’: The Ways Female Skiers Use Facebook as a Communication Tool

75%
MACKOVÁ V., TURKOVÁ K.
Communication Today
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2019
|
vol. 10
|
issue 1
93–109
EN
The study examines the presence of female skiers, with and without a disability, on the social media platform Facebook. It focuses on Czech and foreign athletes and discusses their posts, as well as promotional and commercial content published on their official Facebook pages. The study is based on a quantitative and qualitative analysis of the published content (i.e. texts, photos and videos, links, hashtags), taking into consideration fans’ reactions posted on the official Facebook pages of the selected athletes. Personal Facebook pages of four female athletes are reflected on. These athletes were successful at the World Championships in 2017. To provide consistency, all of the selected athletes are skiers (Tereza Kmochová – the Czech hearing impaired alpine skier, Šárka Strachová – the Czech alpine skier, Henrieta Farkašová – the Slovak visually impaired alpine skier and Mikaela Shiffrin – the American champion in alpine skiing). Three key research questions are posed: How the female skiers in question use their official Facebook pages for communication, promotional and commercial purposes? What are the similarities and differences present in Facebook communication of the female athletes with and without a disability? What are the similarities and differences in Facebook communication of these Czech and foreign skiers? The results prove, for example, that the ablebodied athletes post significantly more content on their official Facebook pages than the athletes with the aforementioned disabilities. Moreover, Tereza Kmochová who also participates in standard competitions tends to post more promotional content than Henrieta Farkašová who competes only in para alpine skiing.
14

ČÍSLOVKOVÉ VÝRAZY AKO PROSTRIEDKY FORMOVANIA PREDVOLEBNÉHO DISKURZU V PROSTREDÍ SOCIÁLNEJ SIETE FACEBOOK

75%
Kolenčíková N.
Motus in verbo: časopis mladej vedeckej generácie
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2018
|
vol. 7
|
issue 1
22 – 37
EN
The aim of the paper is to characterize basic features of the pre-election media discourse in social networks via pragma linguistic ideological bases and orientation on selected language components, means, and methods. Social networks are typically characterized by an environment with a persuasive impact on a recipient. In the research, the author complies with the basis of the discourse analysis and answers questions of the traditional linguistics with respect to the relation of language, its use, and the social world. The issue is analysed and interpreted with focus on a numeral as an independent word class that appears in the specific lingual as well as extra lingual context. The material base needed for scientific intent consists of texts published by individual Slovak political parties on Facebook social network before the Slovak parliamentary elections of 2016.
15

SOCIAL COMPETENCE AND PSYCHOLOGICAL VULNERABILITY AS PREDICTORS OF FACEBOOK ADDICTION

75%
Satici B., Saricali M., Satici S. A., Eraslan Ç. B.
Studia Psychologica
|
2014
|
vol. 56
|
issue 4
301 – 308
EN
This study examined the predictive roles of social competence and psychological vulnerability in Facebook addiction. The study was carried out with 248 (139 women, 109 men, Mage = 21.5 years, SD = 2.04, and age range: 18-37) Turkish university students. Participants completed the Turkish version of the Bergen Facebook Addiction Scale, the Psychological Vulnerability Scale, and the Perceived Social Competence Scale. The research data were analysed by correlation and multiple regression analysis. Facebook addiction was in a positive correlation with psychological vulnerability and in a negative correlation with social competence. What’s more, the findings indicated that psychological vulnerability and social competence were significant predictors of Facebook addiction. The contributions and limitations of the results were discussed.
16

Network Communities as an Expression of Inclusive Culture of Participation in Political Protests: The Sunflower Movement Case Study

75%
PIECHOTA G.
Communication Today
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2018
|
vol. 9
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issue 2
74–89
EN
This article offers an analysis of the ways creation of a community influences the activity of users expressed in their network behaviour. It has been assumed that a varied choice of used tools and channels of communication characterising societies with a high level of technological development simultaneously influences fragmentation of network communication processes. Inclusive culture of participation becomes limited, which is the result of the degree of engagement of users which influence participation in a virtual community. This leads to their differentiation in relation to content and choice of the used channels during network communication. Another factor limiting participation is also communication activity of administrators of a virtual community who impose the dominating content of messages. The research results are a part of scientific research concerning the role of leaders in network communication as well as the creation of network communities that accompany political protests and demonstrations.
17

„CORONACOASTER“: LOCAL REFLECTIONS ON DIGITAL SOCIAL NETWORKS

75%
Zavratnik V., Svetel A.
Etnologické rozpravy (Ethnological Disputes)
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2021
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vol. 28
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issue 1
52 – 65
EN
Based on the research of the topics and themes that appeared on the selected pages, groups and profiles on Facebook and Instagram during the two periods of the COVID-19 pandemic, the article highlights the local reflections of the epidemic situation in Slovenia, while showing the intertwinement of on- and offline spheres of social life. It also brings forth questions of online communities, discusses the transformation of local epidemic discourses and reconsiders some of the methodological postulates of digital ethnography.
18

INFORMATION SOURCES SHARED ON FACEBOOK AND NETWORKING BY POPULIST LEADERS AND POPULIST PARTIES IN POLAND

75%
Lipiński A.
Studia Politica Slovaca: časopis pre politické vedy, najnovšie politické dejiny a medzinárodné vzťahy
|
2021
|
vol. 14
|
issue 2-3
66 - 83
EN
National-conservative Law and Justice Party (PiS) is seen as quite open to the innovative use of social media. Moreover, the government led by PiS is aiming at regulating social media in a dual way – on the one hand to prevent blocking by social media platforms, on the other hand to allow intervention and blocking by authorities. Regarding our findings, not surprisingly, the preferred source of information for both PiS and Confederation (Konfederacja) were digital sources. TV was the least often linked media outlet for PiS and radio for Confederation, respectively. All the linked media were national or with mixed origin, there were no links to European/supranational media. The overwhelming majority of links were websites and social media accounts of Confederation and PiS, their individual politicians or YouTube materials produced by these two groupings. Left and liberal media were systematically ignored when around 10% were common to both profiles, including FaceBook (FB). These were mostly mainstream media of diverse type (news websites, YouTube, radio, TV) and left, centre and centre-right ideological leanings. The political orientation of the shared sources reflected the inclination of populist parties and their coalitions to promote right wing discourses. PiS as a large party oriented towards the centre represents centre-right and Confederation represents radical right. The references to the media classified as centre-right constituted 96% of PiS sample and 66% of Confederation sample. The network analysis showed that both parties were embedded in two almost separate bubbles which are linked together by a very limited set of sources. They stayed in reciprocal relations mostly with their own separated structures, organizations, politicians or FB discussion groups.
19

INFORMATION SOURCES SHARED ON FACEBOOK AND NETWORKING BY POPULIST LEADERS IN ITALY

75%
Bertero A.
Studia Politica Slovaca: časopis pre politické vedy, najnovšie politické dejiny a medzinárodné vzťahy
|
2021
|
vol. 14
|
issue 2-3
51 - 65
EN
Social media (Facebook, WhatsApp and YouTube) seem to be the key tool for accessing news in Italy. Coincidentally, they are also the key tool for communication and (internet-based) organisational aspects of two rather different populist parties (5SM and League) and their leaders, Di Maio (until January 2020) and Salvini. Salvini and Di Maio's FB pages shared contents that were not exactly analogous but still they present some similar characteristics. Among differences one can note that Salvini in contrast to Di Maio shared more frequently local content. Moreover, Salvini virtually ignored European sources. Network analysis showed that Salvini's FB page network was relatively far more extensive than Di Maio's. Interestingly, FB groups and pages sharing Di Maio’s posts were rather symbolic in numbers and mainly organized as bottom-up initiatives by small groups of militants that were not directly or formally linked to the 5SM. Conversely, those FB pages and groups more prone to share Salvini's contents tended to perceive themselves as local sections of the party. Both leaders tended to share content that supported their arguments, or at least content that they could use to support their own interpretation.
20

INFORMATION SOURCES SHARED ON FACEBOOK AND NETWORKING BY A POPULIST LEADER IN GREECE

75%
Školkay A., Marincea A.
Studia Politica Slovaca: časopis pre politické vedy, najnovšie politické dejiny a medzinárodné vzťahy
|
2021
|
vol. 14
|
issue 2-3
35 - 50
EN
Greek politicians tend to more intensively use their social media accounts during the pre-electoral periods. In general, Syriza had to fight both established mainstream parties and the mainstream media since it´s founding, including while in power. Yet Syriza's campaign on the Internet between 2006 and 2015 relied mainly on alternative media activists. In 2019, Alexis Tsipras prioritized sharing content from digital sources (mainly own created content such as comments or videos posted on his FB page) and occasionally articles from the websites of newspapers or links from the Syriza website or FB account. Not surprisingly, there were no links shared from radio or TV stations. The content shared by Tsipras, other than his own messaging which constituted the vast majority of his posts, came from predominantly left or centre-left publications. The reciprocity network of Tsipras was limited to posts shared between the account of Alexis Tsipras and the official account of his party. The accounts that shared the posts of Alexis Tsipras were either accounts or pages dedicated to Alexis Tsipras or Syriza. The communication strategy of Alexis Tsipras lacked a discernible “populist pattern” of communication, at least in terms of the types of sources shared and the type of social media network that the leader of Syriza participates in.
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