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EVERYDAY HERITAGE AND PLACE-MAKING

100%
ESPES
|
2020
|
vol. 9
|
issue 2
50 – 61
EN
In this paper, I combine sources from environmental psychology with insights from the everyday aesthetics literature to explore the concept of ‘everyday heritage’, formerly introduced by Saruhan Mosler (2019). Highlighting the potential of heritage in its everyday context shows that symbolic, aesthetic, and broadly conceived affective factors may be as important as architectural, historical, and artistic issues when it comes to conceiving of heritage value. Indeed, there seems to be more to a heritage site than its official inscription on the UNESCO register. A place is included as a part of our heritage primarily because it matters to us. People live in, form relationships with, and derive existential and affective meanings from it. Above and beyond its official significance, a heritage site is thus a living dimension that plays a vital role in the everyday life and social practices of people, who transform it into a place of human significance.
EN
According to the cultural theory of risk, people’s cultural worldviews can bias the evaluation of risks and benefits, even after reading balanced arguments on a given topic. This assumption was tested on two controversial domains, which were relatively novel for the chosen population: nanoscience and HPV vaccination. Participants (N = 339) evaluated respective risks and benefits, either without or after reading balanced arguments. Contrary to earlier findings, positive perception of nanoscience was associated with egalitarianism. Worldviews of the pro- and con advocate of nanoscience influenced risk perception among people with little prior knowledge. Assessment of risks inherent to HPV vaccination was positively associated with hierarchism among men, negatively with familiarity among women, and sensitive to the worldviews of the advocates. We provide a discussion on how evaluation of risks and benefits in novel domains is affected by a complex interplay of cultural cognition, domain familiarity, personal relevance and general risk attitudes.
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