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EN
There is an important need in the literature to explore the effects of social media use on young people’s behaviour. The main purpose of this research is to explore which factors of users’ gratifications are associated with using social media by university students from four Visegrad countries in Central Europe. Online communication on social media may be affected by a variety of factors that affect the development of mutual relationships. Thus, research is also focused on trust building on social media. The research team conducted qualitative research aimed at the deeper understanding of students’ opinions on trust and social media and their view on the phenomenon of “fake news”. Conducted focus groups in four countries showed that university students, who are frequent users of social media, are inclined to trust certain pages they like but generally, they do not trust social media. They use social media primarily for maintaining relationships and they believe people who are connected to their network. It is obvious that students use social media to satisfy their needs, especially in the field of entertainment, partly also for obtaining information. The findings show that expected gratifications of students are built on their practical experience with media.
EN
The article, as a combined theoretical-empirical undertaking, examines the ways collective memory is conceptualized in thematic areas of current theoretical thinking and how these theoretically designated and specified areas are reflected in the consciousness and memories of the common population. In particular it focuses on the popular memory and experience of history since the end of Second World War and the Communist takeover. In the first part, the long-term established theoretical approaches in view of collective memory research are presented. In the second, more empirically focused, part manifestations and expressions of these conceptualizations are registered in common acts and talk in the course of realized focus groups.
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