The paper is a study of the development achieved so far and current status of organic food market in Germany as the country in which it is no longer a niche market and where it has become an important segment of the food market. The main focus of the study was placed on the trade aspects of the German market for that group of food products and factors determining it. Eco-food possesses an important position in the German market of food. The turnover in it reached 4.5 billion EUR and is still growing. As a consequence, it still is a market with development potential. The achieved level of sales and continuing dynamics of growth of the market for organic food are consequences of building high ecological awareness among consumers matched by an extensive range of products and their common availability in different forms of sales outlets including networks of trade in such food involving not only the specialist shops but also supermarkets and a very well developed system of communication throughout the entire marketing chain of the market flow of such food products.
Quality engineering is applied at a basic level in food quality and safety management. This paper presents the fundamentals of a number of quality engineering methods which may be useful in selecting raw material food suppliers and receiving them by delivery. The methods also may be used to define food quality and safety goals. Apart from a theoretical introduction to relativisation, relative opitimalisation, criterial quality standard (KWJ), average quality stamps (UZJ) and quicken three-step assessment (POT), the article also shows the application possibilities and practical examples of the above methods for food quality and food safety.
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.