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Raport: Polscy touroperatorzy turystyki kulturowej

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The subject of the document is the analysis of the Polish market of tour operators of cultural tourism carried out by Ewa Malchrowicz in the period of time from July to August 2011 with the use of the method of questionnaire and analysis of Internet sources. This report is the first Polish report on the tour operators specializing and active in the field of cultural tourism. The report presents the Polish market of offers of various forms of cultural tourism.
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The article touches the issue of Turkey potential to develop the chosen forms of cultural tourism: cultural heritage tourism (including the archeological one), urban tourism, culinary tourism, ethnic tourism, study tourism (the author includes an example itinerary) and Polish diaspora/sentimental tourism which is very important for Poles though it is undervalued. The remaining part of the article presents a part of empirical research including information about cultural preferences of Polish tourists visiting Turkey and about the themes of cultural tourism offers available on Polish tourist market.
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The article presents Iberian Peninsula as an ideal area for the development of cultural tourism (taking place there for years, as a matter of fact) which is shown through the presentation of Spain and Portugal’s potential with respect to the chosen forms of cultural tourism.
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