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  1. 1 Ekonomika i Organizacja Przedsiębiorstwa

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  1. 1 2009

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  1. 1 Sokol A.

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FRANCHISING IN DEVELOPMENT OF NEW MARKETS (Franchising w rozwoju nowych rynków zbytu)

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Sokol A.
Ekonomika i Organizacja Przedsiębiorstwa
|
2009
|
issue 3(710)
23-32
EN
The main interest of the authoress are franchising systems as an expansion strategy of enterprises. The article discusses the benefits and threats resulting from this kind of cooperation among enterprises, as well as the state of franchising in Poland and in the world.
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