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1

Wizerunek Białorusi, Rosji i Ukrainy wśród Polaków: Analiza wolnych skojarzeń

100%

Gorbaniuk O., Razmus W., Lewicka D.

Roczniki Nauk Społecznych

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2010

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vol. 2(38)

181-206

EN

The images of Belarus, Ukraine and Russia have been the subject of interest of Polish researchers, but they have not constituted the subject of the same study based on a uniform methodology of studies. For this reason the existing studies are incompatible and the images of the countries are difficult to compare because of the numerous methodological differences in obtaining them. The main aim of the undertaken research project was to identify the differences in the perception of the image of Belarus, Ukraine and Russia against the background of other countries, based on an identical procedure of research and of the taxonomy of associations. Studies were conducted with the use of the method of individual interview with the technique of free associations on the sample of 100 subjects aged 17 to 63. In the course of more than one-hour-long interviews 25 447 associations with 46 countries were gathered, including 1956 associations with Belarus, Russia and Ukraine that have been subjected to a detailed classification and comparative analyses. Current images of these countries have been confronted with the existing statistical data and assessments by experts.

2

Struktura wizerunku kraju i jej pomiar

86%

Gorbaniuk O., Radman D.

Studia Socjologiczne

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2011

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issue 4(203)

75-94

PL

Głównym celem dwuetapowych badań jakościowych i ilościowych było ustalenie wymia- rów postrzegania wizerunków krajów. W toku jednogodzinnych wywiadów ze 100 respondentami w wieku 17–63 lata zebrano 25.447 skojarzeń z 47 krajami. Kategoryzacja i uogólnienie bliskoznacznych skojarzeń dały listę 258 twierdzeń, które użyto w badaniach ilościowych percepcji 40 krajów (przy udziale 276 osób w wieku 16–70 lat). Analiza głównych składowych wyodrębniła 8 wymiarów wizerunku krajów: poziom rozwoju kraju i dobrobytu mieszkańców; gościnność; stabilność wewnętrzna i demokracja; znaczenie polityczne i historyczne; fundamentalizm islamski; egzotyczność oraz ciemnoskórość. Wymiary te wyjaśniają znaczny odsetek wariancji postawy wobec krajów. Wymiernym efektem jest 38-itemowa skala do pomiaru wizerunków krajów. Wyniki porównano z wynikami badań w innych krajach oraz przedstawiono perspektywy przyszłych analiz na poziomie kulturowym.

EN

The major aim of the two-stage qualitative and quantitative study is to determine the dimensions of country image perception, based on 100 one-hour interviews with respondents aged between 17 and 63, during which 25,447 free associations were collected, pertaining to 47 countries. Through categorisation and generalisation of the associations, a list of 258 statements was compiled and used in a quantitative study of the perception of 40 countries, with 276 participants aged between 16 and 70. Principal component analysis isolated 8 dimensions of country image: Development and the Prosperity Level, Hospitality, Internal Stability and Democracy, Political and Historical Significance, Islamic Fundamentalism, Exoticism, and Dark Skin. These dimensions explain a considerable percentage of the variance in attitudes towards particular countries. The product of the research is a 38-item scale for the measurement of country image. The findings are compared with those from other countries and future prospects are presented for culture-level analysis.

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LEXICAL TAXONOMY AND PERSONALITY TRAITS STRUCTURE ATTRIBUTED TO DOMESTIC ANIMALS (Taksonomia i struktura cech osobowosci przypisywanych zwierzetom domowym)

72%

Gorbaniuk O., Kielb M.

Psychologia-Etologia-Genetyka

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2010

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vol. 21

27-54

EN

The main aim of the two-stage studies was to establish the structure of the personality traits that are attributed to domestic animals by their owners. 1279 associations were collected in a qualitative study of 154 participants who described their domestic animals: dogs or cats. The lexical taxonomy of associations was performed by 7 judges. The frequency analysis allowed isolating 50 personality descriptors which are most often used by the owners describing their domestic animals. This adjective list was completed by 400 persons (age range: 15-85; 200 cat owners and 200 dog owners). A principal component analysis and a confirmatory factor analysis distinguished six dimensions: Energy, Intellect, Friendliness, Conscientiousness, Agreeableness, and Antisocial dimension. A structural equations analysis established that the structures of personality characteristics attributed to dogs, cats and self-rating of their owners were similar. A short scale, of good psychometric validity, was compiled for further studies on perceived personality of domestic animals.

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1 Psychologia-Etologia-Genetyka

1 Roczniki Nauk Społecznych

1 Studia Socjologiczne

1 2011

2 2010

3 Gorbaniuk O.

1 Kielb M.

1 Lewicka D.

1 Radman D.

1 Razmus W.

Wizerunek Białorusi, Rosji i Ukrainy wśród Polaków: Analiza wolnych skojarzeń

Struktura wizerunku kraju i jej pomiar

LEXICAL TAXONOMY AND PERSONALITY TRAITS STRUCTURE ATTRIBUTED TO DOMESTIC ANIMALS (Taksonomia i struktura cech osobowosci przypisywanych zwierzetom domowym)