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EN
Application of the factual principle of information presentation is of particular relevance in the present conditions of global use of information environment as a confrontation ield of diferent models of modern civilization development. he main objective of the study is to substantiate the basic status of fact and its interpretation in the media system. he factual principle is realized within the factual ield, which is a set of information about changes in the social environment, the presentation of which is integrated by lexical, grammatical, logical, stylistic connections and has respective focus and pragmatic attitude. Factual ield is formed by a system of interconnected factors: basic fact, which is a communicative nucleus, the core of the message in the mass-communication process; factual environment, which is created by the facts illustrating the basic fact; journalist skills, which includes the ability to convince with fact-based proofs and arguments. Factual ield is the natural component of social interaction. consistency and comprehensiveness of factual ield is realized in the interconnections of the objective (basic fact, factual environment), and subjective (means journalist skills) factors. Factual principle of information presentation in mass media is based on the following functional characteristics: lexibility, consistency, associativity, analyticity, reliability, professionalism of fact presentation. he essence of the fact phenomenon functioning in the media is realized in the following components: in the change of the objective reality and in the interpretation of such change in the mass media.
DE
Der Gegenstand des Artikels ist die Analyse der These von Hilary Putnam, die die  Verflechtung von Fakten und Werten behandelt. Es werden dabei ausgewählte Argumente herangeführt, die der Philosoph zu ihrem Nachweis formuliert. Eines der Hauptziele, denen die These dient, ist die Verbindung von Wissenschaft und Ethik, die ein Ende der Vorstellung setzt, dass die Wissenschaft wertneutral sei. Während Putnams polemische Bemerkungen hinsichtlich der gegensätzlichen Stellungnahmen klar scheinen, sind manche konstruktiven Argumente, die sie unterstützen sollen, eher enigmatisch. Der Artikel setzt sich zum Ziel, diese Argumente zu erklären. Im ersten Teil des Artikels bespreche ich kurz die gegen die Dichotomie Fakten – Werte gerichteten Argumente von Putnam, die gegen die im Titel aufgestellte These sprechen. Im weiteren Teil bespreche ich die Frage der sog. dichten Begriffe, die Gegenbeispiele für die erwähnte Dichotomie bilden können, um anschließend die mit der Hauptthese verbundene These von der Interdependenz der Beschreibung und der Bewertung zu erläutern.
EN
The subject of this paper is the analysis of Hilary Putnam’s thesis on the fact/value entanglement along with some of his arguments meant to corroborate this stance. One of his main objectives of putting forward this thesis is reconciliation of science and values, bringing an end to the picture of the former as a ‘value-free zone’. While Putnam’s polemics with standpoints conflicted with his own one are carried out in quite a comprehensive way, the way he formulates some of his constructive arguments meant to augment his own stance are a bit enigmatic. The goal of this paper is to clarify some of them. The first part of this paper briefly outlines Putnam’s arguments aiming to undermine the fact/value dichotomy, which is contradictory to the thesis title. The second one is focused on the issue of so called ‘thick concepts’, which might be considered as counterexamples for the aforementioned dichotomy, and the thesis, correlated with the title one, that description and evaluation are interdependent.
PL
Przedmiotem artykułu jest analiza tezy Hilarego Putnama o splątaniu faktów i wartości wraz z wybranymi argumentami, jakie filozof ten formułuje gwoli jej wsparcia. Jednym z  głównych celów, jakim ma ona służyć jest pogodzenie nauki z etyką, kładące kres wyobrażeniu, iż ta pierwsza jest neutralna pod względem wartości. Jakkolwiek polemiczne uwagi Putnama pod adresem stanowisk sprzecznych z tytułową tezą wydają się dość jasne, niektóre argumenty konstruktywne na rzecz jej wsparcia są nieco enigmatyczne. Celem tego artykułu jest objaśnienie tych ostatnich. W pierwszej części tekstu krótko omawiam argumenty Putnama wymierzone w dychotomię fakty – wartości, którą przeczy tytułowej tezie. W dalszej części eseju omawiam kwestię tzw. gęstych pojęć, które mogą stanowić kontrprzykłady dla wspomnianej dychotomii, oraz skorelowaną z tytułową tezę o współzależności opisu i oceny.
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