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This paper presents and discusses the findings of a cross-linguistic corpus-assisted analysis (Partington/ Duguid/Taylor 2013, Taylor 2014) of the Volkswagen Emissions Scandal Discourse in German and Italian news. It was conducted to answer the following research questions: − which framings are recurrently used to represent the Emission Scandal as an economic issue? − how do these language patterns influence its representation as a primarily environmental issue? The analysis was conducted by applying Frame Theory (Goffman 1974, Tannen 1993, Lakoff/Wehling 2012), Metaphor Theory (Lakoff/Johnson 20032, Larson 2011) and Erasure Theory (Van Leeuwen 2008, Stibbe 2015) within the more general framework of Ecological Linguistics (Fill/Penz 2018) – “an ecolinguistic approach to the analysis of [...] ‘discourses’, ‘lexicogrammatical patterns’, ‘sense-making resources’” (Steffensen/Fill 2014). The data sets include news articles (totally 230) published from 20th September to 20th October 2015 on the websites of “Die Zeit” (115 articles) and “La Repubblica” (115 articles), and containing at least one of the following keywords of the scandal in the respective language: Abgasskandal or Abgas-Skandal, Abgasaffäre or Abgas-affäre, VW-Skandal, VW-Affäre, Diesel-Skandal; scandalo Volkswagen, scandalo emissioni, scandalo delle emissioni, caso Volkswagen. The quantitative-qualitative analysis of collocations (Baker 2006) and concordances suggests that the framing Dieselgate damages the German economy emerges in discourse, thus backgrounding (Stibbe 2015) the environmental and ecological issues related to the Volkswagen Emissions Scandal (Dieselgate damages Environment and human health).
EN
This article builds on the scholarship on color-blind ideology by examining discourse challenging two cases of institutional discrimination (the criminalization of unauthorized immigrants and sports teams’ use of Native American symbolism). Our research questions are first, what general options do anti-racists have for navigating norms of color-blindness in the public sphere? Second, how does context influence how people confront institutional discrimination? Based on an ethnographic content analysis of 165 letters to the editor published in American newspapers, we find that opponents of institutional discrimination have the choice of addressing one of four laminations. In each lamination, authors acknowledge framings of racial discrimination that are unacknowledged in previous ones. In the abstraction lamination, authors do not recognize race and ethnicity. In the pigmentation lamination, authors identify race and ethnicity, but not discrimination. Authors in the discrimination lamination acknowledge the practice is harmful to a particular racial or ethnic group, and the contextualization lamination lends added dimensionality to the discourse. A comparison of the laminations of pro-immigrant and anti-mascot letters demonstrates varying willingness to acknowledge racial discrimination. Namely, the pro-immigrant discourse was more color-blind than anti-mascot criticism. We consider the potential causes of these findings and offer suggestions for future research in the conclusion
DE
Im Beitrag werden Probleme der Profilierung und der Erkenntnisperspektive in wirtschaftsdeutschen Diskursen besprochen. Es werden neuere Belege aus der fachexternen Wirtschaftspresse („Manager- -Magazin”) angeführt. In Diskursen werden oft sprachliche Operationen eingesetzt, durch die dieselben Sachverhalte eine andere Wertung und andere Bedeutung erfahren. Durch Umdeutungen und Framing werden Profilierungen realisiert. Dieselben Entitäten erscheinen dann in verschiedenen Medien in verschiedener Form. Dies ermöglicht den Autoren von Diskursen eine Wirklichkeit zu konstruieren.
EN
The article discusses problems of profiling and the epistemological perspective in German economic discourses. Newer documents from the external business press („Manager-Magazin”) are cited. Discourses often employ linguistic operations in which the same facts acquire a different valuation and meaning. Through reinterpretations and framing profiling can be realized. The same entities then appear in different forms in different media. This allows the authors of discourses to construct reality.
EN
This study explores the framing of female politicians in the print media of Pakistan. Women cover over half of the population of Pakistan and with time they are actively participating in politics and have become increasingly visible in media as well. The study compares news stories in Urdu and English (Jang/Dawn) newspapers in terms of visibility, personalization, issue coverage and tone of story through quantitative content analysis over a time period of 6 months (1st June to 30th November 2019). The study concluded that female politicians receive less negative coverage in Pakistan as compared to western countries, where personal coverage is greater than issue based coverage. Comparative analysis of Urdu and English print newspapers showed that visibility and issue type vary in Jang and Dawn while personalization and tone of the story do not vary with the type of newspaper (Jang/Dawn).
PL
Artykuł wprowadza w problematykę finansów kulturowych, które zakładają że jednostki wywodzące się z różnych kultur w różny sposób postrzegają rzeczywistość, co w rezultacie przekłada się na odmienne zachowania w kontekście podejmowania decyzji ekonomicznych. Okazuje się, że region kulturowy, z którego wywodzi się jednostka, ma również wpływ na stopień ulegania heurystykom opisanym przez literaturę z zakresu finansów behawioralnych. Celem artykułu jest pokazanie, że istnieją różnice w poziomie ulegania poszczególnym heurystykom w zależności od kręgu kulturowego, z którego wywodzi się dana osoba. Wyniki przeprowadzonych analiz na grupach studentów pochodzących z Indii, Stanów Zjednoczonych i Polski wskazują na różnice w zakresie awersji do strat oraz w stopniu ulegania heurystyce zakotwiczenia i nadmiernej pewności siebie pomiędzy grupami badanych respondentów.
EN
The aim of the article is to present a cultural approach in finance. Cultural finance aims to integrate cultural aspects into the analysis of financial questions. It turns out that culture impacts investor behavior and their reliance on cognitive biases and heuristics described by behavioral finance literature. Author combines the behavioral and cultural approach in finance and investigate three groups of students coming from India, United States and Poland. Study shows that there are significant differences among analyzed groups in levels of overconfidence (overprecision and overplacement), anchoring bias, loss aversion.
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