The paper deals with three proses which employ the genre stereotypes of romance novel. The novels are related in terms of the publishing time (the early 1930s) and the publishing style (serial novels published in magazines), however, what makes them different is the publishing context – the proses by Jožka Jabůrková are published in the periodicals associated with the Communist Party, the prose by Marie Tippmannová in a politically vague magazine designed for the widest possible readership. In spite of that the pieces of writing can be attributed a similar intention – an effort to vary the traditional genre techniques. The paper focuses on describing the variations, which are seen as the concurrence of the author´s intention, the reader´s expectation, the genre conventions and the publishing background.
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