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  1. 1 Slavia Orientalis

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  1. 1 2009

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  1. 1 Pen D. B.

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THE MAGAZINE 'HELLO': THE DRAMATURGY OF THE TITLE (TEXT AND COMMUNICATION) (Zhurnal 'Hello': dramaturgiya nazvaniya (tekst i kommunikatsiya))

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Pen D. B.
Slavia Orientalis
|
2009
|
vol. 58
|
issue 3
337-352
EN
The article is a study of a new type of editions in Ukraine. The author examines the problems of global communication (genesis and semantics of the original magazine 'HELLO', text and context of the title 'HELLO'). The paper presents the original conception of the dramaturgy of the title. The cultural and linguistics solution of task. The scientific and practical perspective.
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