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GRÖNROOS' PYRAMID IN MEDICAL SERVICE (Model odwróconej piramidy Ch. Gronroosa w uslugach medycznych)

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Bukowska-Piestrzynska A.
Ekonomika i Organizacja Przedsiębiorstwa
|
2009
|
issue 6(713)
15-24
EN
The article presents the essence of the demand for medical services, their attributes and their impact on non-medical actions at institutions of health care, as well as the idea of exploiting the pyramid of Ch.Grönroos.
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