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EN
“The future we want”, the main document summarizing the action areas advocated by the Rio+20 conference (Rio de Janeiro, Brazil, June 20-22nd), advocates “green economy” as a main instrument to eradicate poverty, while maintaining the healthy functioning of the environment. “Green economy” is a reply to global capitalism and the excesses of its elite practitioners, as they became manifest during the recent economic crisis. It roots in the observation of the parallels between the world’s ecological crisis and the financial crisis. Both are products of a failed economic and social system. The green economy model holds the potential to bring together the needs for economic security and environmental protection, and to integrate an array of reforms in policy initiatives, regulatory actions, business standards and personal lifestyle behaviors. A classical contribution of the private business sector to sustainable development is corporate social responsibility (CSR). The concept dovetails in the doctrine that a company is not only responsible for a positive economic performance, but also has to take care about the environmental, social and ethical aspects of its activities. Companies have to transparently report on these activities in their sustainability or CSR report. One of the main external advantages for CSR conscientious companies is that they are included by banks in ethical and sustainability portfolios. These funds, although originating in the US Methodist and Quakers traditions, are among the fast growing sections of the products offered by European banks. The CSR system is criticized by developing countries and NGOs for its improper use of green economy products (“green washing”). This paper shows that a “green economy” will be a necessary part of a more sustainable society in the future. CSR is a useful instrument contributing to this evolution. Optioning for CSR should be based on ethical considerations and the conviction that “going green” is important for the future of industry and services, rather than on the expectation of short term monetary profitability. More research on assessment methods and more coherence in the practical implementation of CSR are mandatory.
EN
On the example of conceptual transition from “cowboy” (resource-intensive) to “spacemen economy” (based on renewable resources use and closed cycles of material reproduction) proposed in the 1960s by K. Boulding the article discusses the features of the contemporary transformation processes of sustainable (“green”) economy formation during the Third industrial revolution. Based on the analysis of the nature of the prerequisites for the formation of green economy and the challenge that it seeks to solve its main features are described. In a popular form of fairy tales the distinction between “brown” and “green” economies, and especially the key components that determine the profile of the Third industrial revolution, including 3D-printers, solar panels, wind generators, battery technology are characterized.
EN
The article systematizes and analyses the latest trends in the market of innovative activity of venture enterprises. An analysis of the role of Ukrainian entrepreneurs-innovators in the development of this form of entrepreneurship in the light of the formation of the "green economy" is conducted. The tendencies of development of venture investments in 2013–2016 are revealed. The role of small and large enterprises in the development of venture business in Ukraine and abroad is analysed. The main trends of innovative development in the Ukrainian economy towards the green economy are determined. The advantages and disadvantages in the development of this direction for the Ukrainian economy are shown. The main further ways of innovative development in the modern economy have been identified. Among them: spread of intelligence in cloud technologies, self-managing systems, the security of the Internet of Things, customer centricity, sharing economy, API economy.
EN
In this article we would like to discuss whether economics and ecology, two seemingly conflicting “eco” sciences confront or reinforce each other? First, we will try to define major environmental problems, solutions and risks. Major issues in environmental risk management – methodologies are employed by modern companies to enhance their business and make optimized decisions (environmental disasters, eco-efficiency, environmental impact of technologies and products); green advertising (past, now, future); energy production and consumption issues (optimizing energy production and energy efficiency).
EN
The innovative potential of the Third Industrial Revolution (TIR), which is realized through trialectic interaction of three groups of system forming factors: material and energy, information, synergetic – is studied. Directions of transformational changes in each of these factors groups during the TIR are analysed. Environmental vector of the TIR innovations through formation of green economy («economy of spacemen») is shown. In particularly it allows to form closed cycles of resource use. Three basic groups of innovations that provided the TIR: transition to renewable energy sources; the development of digital technologies in the production and consumption spheres; netting socio-economic system – are presented. In material and energy groups they are: transition to renewable sources of resources; effective accumulation of energy; resources saving measures; use of new materials; dematerialization of economic processes, including transport; coming to dynamic forms of material assets. In information groups they are: research providing technical modernization; informatization of production, logistics and consumption; revolution in material treatment convergence in production and consumption. In synergetic groups they are: netting of production and consumption; creating the EnerNet; forming virtual enterprise; horizontal distributive networks; «cloud» technologies introduction.
EN
We actualized the fundamental problems in the transition towards sustainable development. To ensure the implementation of sustainable development is allocated a priority direction of innovative «green economy», which is disclosed in line with the main aspects of the capitalization of natural resources.
EN
The paper analyses the main directions for “green” economy and sustainable development, with special attention being paid to energy efficiency, wind energy, eco-tourism, and the formation of regional recreational facilities. The paper studies the socio-economic problems of sustainable development strategies implementation by enterprises caused by an increased anthropogenic impact on the environment. It highlights the environmental problems, such as water, air and land pollution caused by urbanization, industries, agricultural runoff and improper agricultural practices. It also suggests the directions for successful realization of sustainable development among which recycling, waste management, eco-efficiency increase.
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