Search results

1

Oczekiwania przedstawicieli pokolenia Y wobec pracy i pracodawcy

100%

Stachowska S.

Zarządzanie Zasobami Ludzkimi

|

2012

|

issue 2(85)

33-56

EN

The Y Generation is a generation of young people twenty to thirty years of age (born after 1980). They grew up in a free–market economy at a time of communication and digital technologies development. Today, they are entering the labor market and will become its main driving force over the upcoming years. The specific traits, needs, values, and expectations of representatives of the new generation require a change in approach to them as employees and the application of management techniques that differ from traditional ways of managing people. Recognition and comprehension of the attitude of the Y Generation towards professional work will make it possible for organizations to create motivating employment offers and build the engagement of young workers. The purpose of this research was to identify the expectations of the Y Generation with respect to professional work and the employer.

2

STRATEGIA EUROPA 2020 W OPINII POKOLENIA Y

100%

Stanimir A.

Metody Ilościowe w Badaniach Ekonomicznych

|

2015

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vol. 16

|

issue 4

107-116

PL

Celem badania było rozpoznanie opinii osób z Pokolenia Y na temat realizacji celów strategii Europa 2020. W artykule zapre¬zentowano podstawowe założenia i cele strategii Europa 2020. Dokonano charakterystyki osób należących do pokolenia Y. Na podstawie odpowiedzi respondentów Standardowego Eurobarometru z lat 2011-2014 oceniono ważności dla Pokolenia Y realizacji celów strategii oraz kierunków zmian prowadzących do wyjścia Unii Europejskiej z kryzysu finansowego i gos-podarczego. W trakcie analizy respondentów podzielono ze względu na wiek i moment przystąpienia kraju do Unii Europejskiej.

EN

"The aim of the study was to identify the opinion of people from Generation Y on the implementation of the objectives of the strategy Europe2020. The article presents the basic principles and objectives of the Europe 2020 strategy. The characteristics of persons belonging to the Generation Y was made. On the basis of the respondents assessments contained in Standard Eurobarometer from years 2011-2014, were assayed Generation Y opinions about the objectives of the strategy and direction of changes leading to the exit of the European Union financial and economic crisis. During the analysis, respondents were divided according to the age and the moment of the country's accession to the European Union."

3

Cultural differences in the motivation of Generation Y knowledge workers

100%

Kubátová J., Kukelková A.

Human Affairs

|

2014

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vol. 24

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issue 4

511-523

EN

This article presents our research into cultural differences in the motivation of Generation Y knowledge workers. The goal of our research was to verify whether the motivation of young knowledge workers (members of Generation Y) could be assessed only in relation to the specifics of their generation, or whether it is necessary to take their national cultural background into account as well. The research carried out among two hundred respondents in four countries has confirmed that it is essential to take into account both generation differences and cultural differences.

4

Tourism Trends Among Generation Y in Poland

100%

Kowalczyk-Anioł J.

Tourism

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2012

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vol. 22

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issue 2

15-20

EN

On the basis of empirical studies and available sources, the author presents tourism as undertaken by young Poles from Generation Y, with reference to demographic, and above all generational changes. She focuses on presenting tourism preferences and typical behaviour. The analysis shows that their behaviour is similar to those observed by Generation Y globally. The similarities are also visible in tourism - new, post-modernist trends, such as gap year and internet couch surfing portals, as forms of independent travel organization, are becoming more and more popular. On the other hand, the consumptionist habits of Generation Y (preferences for comfort and entertainment), as well as an orientation towards family and friends, frequently travelling companions, can also be observed

5

Maturity Of Project Management In Polish And Foreign Construction Companies

100%

Górecki J.

Foundations of Management

|

2015

|

vol. 7

|

issue 1

71-82

EN

The paper describes a problem of project maturity of Polish and foreign construction companies. They were analyzed by their ability to execute construction investment projects. Survey results refer to issues related to the organizational culture and challenges connected with an improvement of the processes of project management for construction. Generation Y employees, their value, and their role at work were discussed in particular. It was underlined that modern managers should be able to profit from skills of Generation Y and to employ and retain the best of them in order to build a competitive advantage of the company. It was revealed that a success of the company is connected with an increasing level of project maturity as a condition for a successful project management.

6

Studenci jako przedstawiciele pokolenia Y wobec nauczycieli akademickich 65 plus

100%

Krugiełka A.

Zeszyty Naukowe Uczelni Vistula

|

2016

|

issue 46(1) Ekonomia X. Pracownicy wiedzy 65 plus - nowe szanse (czy kontrowersje) wobec wyzwań współczesności

194-206

PL

Przedmiotem artykułu jest problematyka postaw studentów polskich i zagranicznych, oraz słuchaczy studiów podyplomowych, przedstawicieli pokolenia Y wobec nauczycieli akademickich 65 plus. Artykuł jest złożony z części teoretycznej, w której autorka analizuje problematykę postaw i stereotypów wobec osób dojrzałych oraz empirycznej, poświęconej omówieniu wyników badań przeprowadzonych w grupie 344 badanych, studentów uczelni publicznych i niepublicznych, polskich i zagranicznych, a także słuchaczy studiów podyplomowych. Uzyskane rezultaty badawcze wskazują na zróżnicowane postrzeganie pracowników wiedzy – nauczycieli akademickich u przedstawicieli pokolenia Y. Potwierdzają sformułowaną wcześniej tezę o niejednorodności tego pokolenia. Otrzymane dane generalnie nie upoważniają jednak do stwierdzenia istnienia negatywnych stereotypów u pokolenia Y w postrzeganiu dojrzałych osób – wykładowców.

EN

The article’s subject matter is the problems of attitudes of Polish and foreign students as well as post-graduates, representatives of the generation Y, towards academic teachers aged 65+. The article consists of the theoretical part, where the author analyses the problems of attitudes and stereotypes towards mature individuals, and the empirical one, devoted to discussion of the findings of surveys carried out in the group of 344 respondents, students of public and non-public, Polish and foreign, universities as well as post-graduates. The obtained research findings indicate the diversified perception of knowledge workers, the academic teachers, by representatives of the generation Y. They confirm the previously formulated thesis of the non-homogeneity of this generation. However, the obtained data generally do not empower to ascertain the existence of negative stereotypes in case of the generation Y in terms of their perception of mature people, their lecturers.

7

Vybrané aspekty manažmentu spotrebiteľského správania sa generácie Y vo vzťahu k reklame

100%

Baláž I.

Prosopon. Europejskie Studia Społeczno-Humanistyczne

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2012

|

issue 2(4)

135-141

EN

According to the author, the advertising market should respond to the needs of Generation Y. In this article the author has the latest trends in behaviour.

8

Causes and Directions of Student Migration Using Polish and Portugese Students as an Example

100%

Kowalewska G., Nieżurawska-Zając J., Duarte N.

Olsztyn Economic Journal

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2019

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vol. 14

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issue 3

271-286

EN

This paper analyses the directions and causes of student migration in the information society at economic universities in Poland and Portugal. An international survey was conducted among students born between 1981 and 1995. The research included a group of 121 Polish and 55 Portuguese students. The conclusions of the study confirm the hypothesis that the place of residence/ country of origin has a significant effect on the direction of migration. Furthermore, the causes of migration are largely dependent on the gender of the respondents and their professional status.

9

(Nie)lojalność pracowników z pokolenia Y

100%

Jurek Ł.

Nauki o Zarządzaniu

|

2014

|

issue 3(20)

44-54

EN

Generation Y is the sociological category which includes people born in 1980- -1995. As employees, they have both advantages and disadvantages. The common myth is that they are not loyal to employers. Is it really so? How often and for what reason they want to change the job? How unwanted fluctuation of the young staff can be reduced? Answers to these questions are sought in this article. It presents some results of the research project “Employment and career development of people from Generation Y: problems and challenges from the perspective of personnel policy”, which was realized in cooperation with the Capital Group Kruk within Wrocław program “Mozart − partnership of science and business.”

10

Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour

100%

Korzeniowska A.

Journal of Marketing and Consumer Behaviour in Emerging Markets

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2015

|

issue 2(2)

33-48

EN

This article investigates the problem of Polish and South Korean Millennials’ consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversified cohort of consumers. They were raised in the culturally diversified world, but the trend of globalization and the use of the Internet may in fluence their consumer behaviour in a similar way. The aim of this paper is to reveal particular patterns crucial to understanding their way of making an online purchase. An online survey was conducted among Polish and South Korean respondents from Generation Y in order to investigate this issue. Besides being the representatives of culturally distant cultures, the two groups from the research sample revealed mostly convergent preferences and attitudes towards making an online purchase. Also, Polish and South Korean respondents revealed different attitudes online and of fline, when compared to the cohort general analysis. In terms of making an online purchase via their mobile phones, Poles and Koreans remained coherent outside their national group and diversified inside their national group in terms of e-commerce but patterns slightly differed. Since this research was limited by too general e-commerce context, the aspect of making m-purchase should be investigated in the future.

11

Tourism trends among Generation Y in Poland

100%

Kowalczyk-Anioł J.

|

2012

|

vol. 22

|

issue 2

15-20

EN

On the basis of empirical studies and available sources, the author presents tourism as undertaken by young Poles from Generation Y, with reference to demographic, and above all generational changes. She focuses on presenting tourism preferences and typical behaviour. The analysis shows that their behaviour is similar to those observed by Generation Y globally. The similarities are also visible in tourism - new, post-modernist trends, such as gap year and internet couch surfing portals, as forms of independent travel organization, are becoming more and more popular. On the other hand, the consumptionist habits of Generation Y (preferences for comfort and entertainment), as well as an orientation towards family and friends, frequently travelling companions, can also be observed.

12

Purchase Behaviours of Generation Y

89%

Oczachowska A.

Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia

|

2020

|

vol. 54

|

issue 1

EN

The purpose of this article is to verify the hypothesis related to the possibility to meet the needs of young consumers who are both capricious and unreliable in their purchase choices. This article concerns the values by which Generation Y are driven, as well as their life purposes, consumption-related behaviours, factors that have an impact on their choice of product, and differences between traditional purchases and ones made over the Internet. The sense of involvement in purchase, planning and satisfaction from the purchase were all analysed in this paper.

13

The Role of Gender and Situational Factors in Wine Consumption of Generation Y

88%

Dlačić J., Kadić-Maglajlić S.

South East European Journal of Economics and Business

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2013

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vol. 8

|

issue 1

53-61

EN

The purpose of this study is to analyze the factors influencing wine consumption of Generation Y consumers in the context of two countries from South-Eastern Europe (Bosnia -Herzegovina, and Croatia). Analysis reveals that self-expression, sociability, tradition and food are significant predictors of wine consumption. Multivariate regressions have been applied in order to explain the influences of the abovementioned factors on wine consumption. Research findings show that specific gender and situational differences exist in the wine consumption behaviour of Generation Y. This paper discusses theoretical, empirical and practical implications, and offers ideas for further research

14

E-kompetencje cyfrowego pokolenia w świetle badań własnych. Eksploracja zagadnienia na przykładzie wybranych e-umiejętności

88%

Popiołek M.

Zarządzanie Mediami

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2014

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vol. 2

|

issue 2

77-90

EN

The paper focuses on selected e-skills of young people (Generation Y, Generation Z, Net Generation) who are considered as digital natives. The article deals especially with the common belief that representatives of the young generation are proficient in the use of ICT. This is an exploration of this issue, done by seeking answer to the question whether that kind of common belief is correct? In the first part of this paper, there is an overview of selected studies and reflections related to the problem, both enthusiastic and critical. The second part is a description of research, which was conducted by the author of the paper.

15

Employees of Generation Y – Their Profile Based on Research Results

88%

Mendryk I.

International Journal of Synergy and Research

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2015

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vol. 4

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issue 2

EN

By 2025, representatives of Generation Y, the so-called Millennials, will have constituted 75% of the total workforce in the world. Numerous studies pertaining to the generation’s characteristics paint a picture of an exceptional generation, one which is troublesome to HR managers. Due to the emergence of several studies associated with Generation Y employees, frequently journalistic in nature, an attempt at the characterisation of the generation’s competence potential was made. The current paper presents results of self-reports of 634 Polish Generation Y employees.

16

Aspects Of Communication In The Digital Literacy Of Generation Y In The Region

88%

Jánošová D., Sádecká R.

Media Literacy and Academic Research

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2021

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vol. 4

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issue 2

205-218

EN

This paper deals with digital literacy, which helps develop generation Y’s skills and competencies. The aim of this paper is, based on a questionnaire survey, to obtain information on the digital literacy of Generation Y in the Trenčín region (Slovak Republic) and the Zlín region (Czech Republic) and whether these regions help to increase Generation Y´s digital competences. Also, analyse and compare specific survey results in each region and, based on the obtained data, prepare recommendations that would be generally applicable not only for the selected regions from the survey but also for other regions. Before starting our marketing research, we set research questions and hypotheses, which we justify and statistically verify in this article’s empirical part. Based on our findings, there is no statistically significant relationship between sex and learning new digital media of Generation Y. According to our findings, Generation Y is interested in learning about digital media, but none of the regions studied offers sufficient development opportunities.

17

Mobility choices of the Generation Y in Poland

88%

Szmelter-Jarosz A.

Journal of Economics and Management

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2019

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vol. 36

84-104

EN

Aim/purpose – The main objective of the paper is to explore mobility choices of Generation Y in Poland to check if they can be translated into guidelines for the development of mobility services. Design/methodology/approach – In the paper, two research methods were used. First of them was an analysis of the literature related to Generation Y mobility according to Denyer & Tranfield (2009) approach. The main research method was the survey method. Respondents were recruited with use of purposive strategy and snowball approach. Data gathered in this study allowed for statistical analysis, mostly related to variables in ordinal and nominal scales. Findings – The main findings concern the general priorities of Generation Y and gender differences. The study presents the relation of generational features and mobility behaviours, comparing them to those identified in the literature. The causes of such differences need to be widely discussed in the next papers, which draws some possible future research directions. Research implications/limitations – A main limitation of the research is the chosen sampling strategy (non-random sampling) and risk related to non-inclusion of the important literature in the analysed database. Originality/value/contribution – This research shows the characteristics of the Polish Generation Y’s mobility choices. This is the first summary in the literature on this topic and can be used both by academic staff and practitioners. It extends the current literature by summarising available literature on the mobility of the young adults and results from different research methods, approaches, research procedures, research samples and geographical areas.

18

The Current Generations: The Baby Boomers, X, Y and Z in the Context of Human Capital Management of the 21st Century in Selected Corporations in the Czech Republic

75%

Jiří B.

Littera Scripta

|

2016

|

issue 2

25-45

EN

This paper focuses on the current generations: the Baby Boomers, X, Y and Z in the context of human capital management of the 21st century in selected corporations in the Czech Republic. The turbulent developments as a result of industrialization, modernization and globalization has created differences between generations. The aim of this article is to compare the selected characteristics of each generation of employees in Czech corporate practice and to reflect on whether there are more efficient means for personnel managers to handle them accordingly. This article presents some of the results of quantitative and qualitative research conducted in selected companies in the Czech Republic. The research group that took part in the questionnaire survey included 182 human resources professionals from selected Czech companies with responsibility for 3,182 employees. The research results reflect the differences in the perceptions of HR professionals and the employees themselves with regards to the selected characteristics attributed to each generation. As a result, key motivational factors could be identified and prioritized for each generation. The HR professionals perceived Generation Z to be employees that are not very loyal and lack emotional intelligence. However, they are perceived to possess high levels of Internet literacy and the ability to adapt quickly to new technologies, which enables them to operate more efficiently.

19

Zmiany w procesie zakupowym młodego konsumenta

75%

Ratajczyk M.

Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia

|

2017

|

vol. 51

|

issue 2

EN

The consumer purchasing process is still affected by new factors. A young consumer (Generation Y) remains under constant inflence of social media, which includes increasing power of online consumer groups, through which they acquire new knowledge about the market, marketing practices (not always honest), the process of preparing new products (not always in ethical way). It is worth noting that a few years ago this information was considerably more diffiult to access. This knowledge, as well as the increasing exhibition of individual consumption, shared in social media, affect the purchasing behaviour of young people. The article presents changes in the purchasing process of the youngest consumers adult generation, today’s 20- and 30-year-olds. The article is based on the results of qualitative research (the focused group interviews, ethnography of purchasing processes and virtual ethnography) conducted in 2013–2016.

PL

Na proces zakupowy konsumenta wciąż oddziałują nowe czynniki. Młody konsument (generacja Y) nieustannie pozostaje pod wpływem działania mediów społecznościowych, w tym coraz silniej for i grup konsumenckich, dzięki którym pozyskuje nową wiedzę na temat: rynku, praktyk marketingowych (nie zawsze uczciwych), procesu przygotowywania nowych produktów (nie zawsze w sposób etyczny) – jeszcze kilka lat temu zdecydowanie trudniej dostępnej. Wiedza ta i coraz powszechniejsze eksponowanie swojej konsumpcji, którą konsument dzieli się w mediach społecznościowych, bardzo wpływają na zachowania zakupowe młodych osób. W artykule zaprezentowane zostały zmiany w procesie zakupowym najmłodszego, dorosłego pokolenia konsumentów, dzisiejszych dwudziesto- i trzydziestolatków. Artykuł opiera się na wynikach badań jakościowych (zogniskowanych wywiadach grupowych, etnografi procesów zakupowych oraz wirtualnej etnografi) prowadzonych w latach 2013–2016.

20

Zachowania konsumentów na rynku muzycznym: pokolenie X i Y

75%

Kaszycka I.

Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia

|

2017

|

vol. 51

|

issue 2

EN

The first half of 2016 was the most successful time in the 21st century on the Polish music market which value reached the level of almost PLN 110 million. The main aim of this paper is to describe differences in consumer behaviour of representatives of Polish Generations X and Y in music industry. Despite growing market, digitalization of everyday life as well as music industry and large number of researches on online music piracy – there is still lack of research and publications on Polish consumers in music industry. For the purpose of this article, the author decided to use dates that are the most adapted to Polish market – taking the year 1983 as the border for researched Generations.

PL

Pierwsza połowa 2016 roku była dotychczasowo okresem największych sukcesów rynku muzycznego w Polsce na przestrzeni XXI wieku, osiągając wartość rynku na poziomie niemalże 110 milionów złotych. Głównym celem tego artykułu jest opisanie różnic w zachowaniu konsumentów – przedstawiciela pokolenia X i Y – na rynku muzycznym. Pomimo rosnącego rynku, cyfryzacji zarówno codzienności jak i branży muzycznej oraz wielu publikacji na temat internetowego piractwa muzycznego – wciąż brakuje badań i publikacji na temat polskich konsumentów branży muzycznej. Na potrzeby tego artykułu autor zdecydował się przyjąć daty najbardziej przystosowane do polskiego rynku – przyjmując rok 1983 jako graniczny dla badanych generacji.

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Oczekiwania przedstawicieli pokolenia Y wobec pracy i pracodawcy

STRATEGIA EUROPA 2020 W OPINII POKOLENIA Y

Cultural differences in the motivation of Generation Y knowledge workers

Tourism Trends Among Generation Y in Poland

Maturity Of Project Management In Polish And Foreign Construction Companies

Studenci jako przedstawiciele pokolenia Y wobec nauczycieli akademickich 65 plus

Vybrané aspekty manažmentu spotrebiteľského správania sa generácie Y vo vzťahu k reklame

Causes and Directions of Student Migration Using Polish and Portugese Students as an Example

(Nie)lojalność pracowników z pokolenia Y

Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour

Tourism trends among Generation Y in Poland

Purchase Behaviours of Generation Y

The Role of Gender and Situational Factors in Wine Consumption of Generation Y

E-kompetencje cyfrowego pokolenia w świetle badań własnych. Eksploracja zagadnienia na przykładzie wybranych e-umiejętności

Employees of Generation Y – Their Profile Based on Research Results

Aspects Of Communication In The Digital Literacy Of Generation Y In The Region

Mobility choices of the Generation Y in Poland

The Current Generations: The Baby Boomers, X, Y and Z in the Context of Human Capital Management of the 21st Century in Selected Corporations in the Czech Republic

Zmiany w procesie zakupowym młodego konsumenta

Zachowania konsumentów na rynku muzycznym: pokolenie X i Y