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EN
The issue of leadership is becoming increasingly a phenomenon studied by specialists in political sciences. However, the emerging theoretical concepts call for constant changes and updates due to the political practice. This is supported by the changes in the political scene observed in many countries, generally referred to as the “populist revolution”. This phenomenon, with varying intensity, has been present on the Italian political scene for almost a quarter of a century. The specificity of Italian populism should be expressed concerning three political leaders: Silvio Berlusconi, Beppe Grillo and Matteo Renzi. Although, there are many differences between them – the time of appearance, the scope of power and political culture, there are also common formal references regarding personal image and applied rhetoric. The distinct approach of leadership to populism has been further strengthened by the increasing use of new means of social communication. As a result, the intersection of technology and social change has had and will have a significant impact on the perception of politics in the future.
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