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Specyfika rynku usług zdrowotnych

100%
Wiercińska A.
Zarządzanie i Finanse
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2012
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vol. 2
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issue 2
165-176
EN
Efficiency and effectiveness of marketing activity in companies which provide medical services, requires the specific knowledge of the health care market. The article shows the characteristic features of health care market that affect the management of the medical enterprises and their marketing strategy. The specific features of the health care services (intangibility, heterogeneity, inseparability and instability), which have a key impact on the marketing mix used in the companies, were also described in this paper.
2

COMPUTER LITERACY IMPROVEMENT IN A HEALTH-CARE FACILITY. THE CASE STUDY OF HOSPITAL JIHLAVA 2020 – 2021

100%
Koumar J., Schimmer J., Zažímal D.
Človek a spoločnosť. Internetový časopis pre pôvodné teoretické a výskumné štúdie z oblasti spoločenských vied
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2021
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vol. 24
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issue 2
1 – 18
EN
This text addresses the process of improving computer literacy in Hospital Jihlava which is a non-profit organization situated in the middle of the Vysočina Region in the central Czech Republic serving 150,000 inhabitants and consisting of 18 medical departments. The main aim of this text is to find out how the improvement in information technology skills can be dependent on the given training and the offered help with these basic skills. Although the IT training does not improve the primary qualification of the medical staff, the employees are eager to train their skills and learn to operate the apps to develop skills considered essential in current society. Yet, some of them are hindered from learning to work with information technologies through lacking confidence. Therefore, the necessity to motivate people to undergo training and develop their own knowledge and skills is a future challenge for the IT department of Hospital Jihlava.
3

AFFECT REGULATION AND DECISION MAKING IN HEALTH-CARE PROFFESIONALS: TYPOLOGY APPROACH

88%
Kamhalová I., Halama P., Gurňáková J.
Studia Psychologica
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2013
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vol. 55
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issue 1
19 – 31
EN
The aim of the study was to investigate the relationship between affect regulation styles and decision making in health-care professionals. The authors suppose that emotions and affect regulation are closely connected with decision making in the professional situations. 133 health-care professionals participated in the study which employed Melbourne Decision Making Questionnaire, Measure of Affect Regulation Styles, Multidimensional Health States Scale and subjective measure of decision making effectiveness. Using the cluster analysis, the authors derived a typology of four types based on affect regulation strategies and well-being and ill-being variables. The individual types were compared in regard to decision making styles and decision self-efficacy. The results showed that highest subjective effectiveness and vigilance were found in types with high cognitive and behavioural engagement. Low subjective effectiveness with high hyper-vigilance, buck-passing and procrastination were found in types with low use of all affect regulation strategies, especially when they were connected with the higher ill-being.
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