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NOWI AGENCI ZMIAN W ROLNICTWIE. O POSTAWACH I ZNACZENIU KONSUMENTÓW W ROZWOJU I ZARZĄDZANIU KLASTREM ŻYWNOŚCI WYSOKIEJ JAKOŚCI „KUJAWSKO-POMORSKA SPIŻARNIA”

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Goszczyński W., Knieć W., Kamiński R.

Zagadnienia Doradztwa Rolniczego

2017

issue 1(87)

15-33

The article focuses on the importance of relationships bonding farmers producing high quality food and consumers into relatively constant, viable and feasible networks. The article is based upon the results of the field study, where both qualitative and quantitive methods were utilised in order to prepare empirical models of farmers – consumers networks. The focus is put mainly on consumers treated here as important new drivers of economic and social change on Polish rural areas. Authors try to answer crucial question about the role of consumers in diversification of farming businesses. The case study of “Kujawsko-Pomorska Spiżarnia” is examined as an interesting and representative example of animation of consumer-farmer networks.

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1 Zagadnienia Doradztwa Rolniczego

1 Goszczyński W.

1 Kamiński R.

1 Knieć W.

1 2017

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NOWI AGENCI ZMIAN W ROLNICTWIE. O POSTAWACH I ZNACZENIU KONSUMENTÓW W ROZWOJU I ZARZĄDZANIU KLASTREM ŻYWNOŚCI WYSOKIEJ JAKOŚCI „KUJAWSKO-POMORSKA SPIŻARNIA”