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THE EVOLUTION OF HALAL FROM A RELIGIOUS SYMBOL TO A BRAND

100%
Borzooei M., Asgari M.
Czech Journal of Social Sciences, Business and Economics
|
2014
|
vol. 3
|
issue 1
48-56
EN
This paper reviews existing literature to understand how scholars perceive and interpret Halal. In particular, this study strives to understand brand-related literature and prove that Halal is a brand. The paper is based on a critical review of existing literature. The current study uses the definitions of brand in different academic articles and the business approach to conform the nature of Halal to these definitions. The findings integrate the perspectives of scholars and marketers about Halal into an identical viewpoint. This study reveals that Halal can be considered a brand because it contains all the attributes of brand. In addition, practical implication of this study extends to the new window for marketers and businesses in different countries, which are involved in the Halal market to dominate this lucrative market by deploying various brand theories and models on the Halal brand. Finally, this paper reviews existing Halal and brand literature and attests to Halal as a brand.
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The “halal” criterion in the reformist conception of conventional finances

71%
Edaich S.
Opolskie Studia Administracyjno-Prawne
|
2019
|
vol. 17
|
issue 3
9-17
PL
In this paper, the author presents “halal finance” as a reform of the conventional financial system. Starting with a presentation of the vision of the meaning of the reform, which differs from that perceived by old civilizations, he tries to cast light on the role of the reform and its impact on the development of society in general. At the second stage, attention is paid to the connotation of the new management of public affairs and financial reforms. In the last part, the author demonstrates how conventional finances integrate halal finance as a reform considering the changes that have marked the financial industry in recent years, especially the explosion of petrodollars, the deregulation and liberalization of financial markets.
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