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Humanitarian Action, Solidarity and the Market of Interest in Serbia: The media discourse

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Lukić Krstanović M.
Národopisná revue (Journal of Ethnology)
|
2018
|
vol. 28
|
issue 3
222 - 231
EN
The codification of humanitarian action and humanitarian aid in Serbia belongs to the broader area of social politics and the civil sector, which are shaped under the influence of social, economic and political circumstances. The main analytical vein in this paper was focused on decyphering the ambivalent face of humanitarianism or rather humanitarian practices, which stem from concrete social, economic and political circumstances in Serbia. One of the social playgrounds of humanitarianism is the media, which is an important transmitter of the message and shapes public opinion in the zones of perception and value systems. This is why humanitarianism is placed in the narrative discourse of the media as a case study. The analysis is based on a fundamental question – how do personal stories of poverty and illness get constructed as humanitarian stories as social problems? The research is based on the analysis of newspaper articles shaped into narrative mechanisms in order to construct “subsequent” realities with which people identify.
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