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  1. 1 Cieciura P.

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Wymiany komponentów związków frazeologicznych w tekstach czeskich reklam

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Cieciura P.
Bohemistyka
|
2009
|
vol. 9
|
issue 4
261 - 278
EN
In his article the author presents the problem of phraseological innovation in texts of Czech advertisements. He presents four types of changes in the components of set phrases: changes into a synonymous element, changes into an element with similar formal properties, changes determined by the character of the advertised product and free changes of the elements.
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