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EN
Research done in affective priming paradigm shows that implicit affect influences explicit judgments. The article presents the results of series of studies referring to the following question: what are the factors that reduce the influence of implicit affect on evaluation. The hypothesis predicted that diffuse influence of nonspecific affect is reduced in conditions of reflective concentration on Self. The results of three studies have shown that the influence of implicit affective stimuli on evaluation of explicit neutral stimuli was smaller in the conditions of former reflective concentration on Self than in control conditions. The results of two further suggest the necessity of modification of the hypothesis. Although in the first study it turned out that the influence of affect was stronger in the conditions of non-reflective concentration of Self, in the second one it turned out that in the conditions of reflective concentration not referring to Self, the influence of implicit affect was weaker. It suggests that reducing the influence of affect on evaluation is connected with a nonspecific activation of reflective system of evaluation rather than with the reflective concentration on Self
EN
The aim of the research was to indicate the importance of the complexity of evaluation standards, in particular: the number and kind of criteria used in task evaluation: non-personal one to limit susceptibility to implicit affect influence. Complexity of standards was measured in two kinds of research: (a)in Research I the complexity was understood as a number of criteria used in the analysis of positive and negative sides of patriotism; (b) in Research II the complexity was determined by the degree of development of non- personal standards. In the both kinds of research the implicit affect was measured by the affective priming paradigm. The results obtained showed that the persons with high evaluation standard complexity are less susceptible to the implicit affect influence. The results also stressed the importance of the reflective evaluation system (which is demonstrated by the tested complexity of evaluation standards) for the increase of independence of the subject's functioning.
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