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Zarządzanie procesami logistycznymi – studium przypadku

100%

Dyczkowska J.

Zarządzanie i Finanse

2012

vol. 1

issue 3

73-83

The article described the management of physical and information flows, which are part of supply chain management is a part of his supply logistics, production and distribution. The supply process connect participants – influences the level of stock, costs of transportation and production planning. The basic of production logistics is to eliminate the stocks and restricting the movement of materials, in which there is supply on JIT system. The logistics of distribution is important in customer service. The last paragraph was presented in the enterprise supply chain in BerlinerLuft.

MARKETING COMPLEX OF THE INDUSTRIAL PROPERTY AS A COMPONENT IN THE MECHANISM OF INTERACTIONS BETWEEN THE ECONOMY AND THE LAW (Marketynhovy complex promyslovoyi vlasnosti yak element mekhanizmu vzayemodiyi ekonomiky i prava)

88%

Moyseyenko Y. V.

Nauka ta naukoznavstvo (Science and Science of Science)

2010

issue 3

12-23

A historic account of intellectual property rights, marketing and the related terminology (patent, industrial pattern), with emphasis on marketing complex (marketing mix), is given. The increasing role of knowledge in the economy, on the one hand, and focus of marketing on the commodity allows for consideration of knowledge in a commodity form as a subject of marketing studies, and for uses of effective marketing tools for a commodity like knowledge. The study aims to analyze the feasibility of using marketing complex (marketing mix) for an innovation component such as intellectual property, and to outline problems of the official innovation policy implementation, which can be dealt with by use of marketing complex. Industrial property (patents, useful models, industrial patterns) as an intellectual property segment is taken as an object of analysis. The above mentioned feasibility is proved by constructing a synergetic combination of information flows processed by the subsystems of knowledge: the national economy, the law on intellectual (industrial) property rights. Knowledge in the economy is broken into the macro- and microeconomic dimensions, the knowledge base in micro-economy being the knowledge accumulated by marketing, considering the successfulness of the conception of marketing complex (mix).

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1 Nauka ta naukoznavstvo (Science and Science of Science)

1 Zarządzanie i Finanse

1 2012

1 2010

1 Dyczkowska J.

1 Moyseyenko Y. V.

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Zarządzanie procesami logistycznymi – studium przypadku

MARKETING COMPLEX OF THE INDUSTRIAL PROPERTY AS A COMPONENT IN THE MECHANISM OF INTERACTIONS BETWEEN THE ECONOMY AND THE LAW (Marketynhovy complex promyslovoyi vlasnosti yak element mekhanizmu vzayemodiyi ekonomiky i prava)