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1

PLASTICITY OF BRAIN STRUCTURE OR FUNCTION ?

100%
Kaczmarek B. L. J.
Kolokwia Psychologiczne (Psychological Colloquia)
|
2003
|
vol. 11
182-199
EN
Four basic types of plasticity of the brain work are distinguished: compensatory, developmental, hemispheric, and competence plasticity. It is also stressed that all those changes are of a functional character due to the reorganization of interneuronal connections within the whole brain. The plasticity, however, is mainly a feature characteristic of our mind, which works in an indeterminate, open way. The open nature of the mind is due to a manner of information processing within the brain since a specific diffusion of outer sensations with inner knowledge takes place there. It is reflected in a human language which violates rules of the formal logic. Consequently, the brain and the computer do work in an entirely different way.
2

Epistemic motivation, negative emotional arousal and predecisional information processing

80%
Kossowska M., Wichary S.
Polish Psychological Bulletin
|
2007
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vol. 38
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issue 2
88-98
EN
It has been demonstrated that negative emotional arousal reduces the amount of information used in judgment tasks. We hypothesize that it should similarly increase the tendency to simplify predecisional information processing in a multiattribute choice task, which could be described as a use of a simple strategy. However, it is possible that the motivation to avoid cognitive closure modifies the relation between negative emotional arousal and the simplification of information processing, and results in the use of complex decision strategies. The results obtained in two consecutive experiments support both hypotheses: under arousal participants use simple decision strategies to a greater extent. Moreover, under both negative emotional arousal and motivation to avoid cognitive closure they tend to use more complex decision rules.
3

Medialny multitasking ako percepcna strategia

80%
Rankov P.
Communication Today
|
2013
|
vol. 4
|
issue 2
22-30
EN
Information society has given rise to information explosion which is manifested by information overlap inside a medium or a programme (e. g. bricolage of picture, sound and unrelated crawling text in television news, or web links as permanent invitation to multitasking). A human requires immediate access to information as well as society requires immediate response from the human. Both of these tendencies are promoters of multitasking as information strategy. Conditions for multitasking are intra-personal and socio-cultural (e. g. neurotism and a highly television-oriented household). Several studies have shown that human brain isn´t adapted for simulnateous perception of different information. Heavy media multitaskers demonstrate their problems to concentrate on significant stimuli, because they have developed a habit of treating all of the information with equal attention. Multitasking may become the key communication skill for the 21st century. This is challenge for media production as well as media education. The study gives overview on media multitasking.
4

ON THE RELATIONSHIP BETWEEN HOSTILITY AND MORALITY: AFFECTIVE AND REFLECTIVE BASIS OF BELIEFS

80%
Jarymowicz M.
Kolokwia Psychologiczne (Psychological Colloquia)
|
2006
|
vol. 15
285-304
EN
Part I deals with mechanism of influence of a primary affect (subcortical evaluative reactions to external stimulation) on information processing, evaluative judgments and formation of social beliefs. Affect based aggressive beliefs are connected with a high degree of certainty of one's own moral rights, and as such - are rigid, and resistant to change. Part II rises the problem how possible could be a change of such type of beliefs. An influence of reflective standards of evaluation on automatic affective reactions is discussed.
5

SOME ECONOMICAL AND INTERNATIONAL ASPECTS OF THE E-BUSINESS

80%
Biniek Z.
Contemporary Economics
|
2007
|
issue 1(1)
109-120
EN
The article, it has undertaken the task of describing the most important economic and information processing aspects of the e-business. It has shown contemplation for the topic of effects, which can occur in case with current initiating electronic nets of distribution and related with this, net business (Webeconomics). Besides it has included the set of postulates, which, information system technology must be implement, to equal e-business challenges. It has shown group of features of rich internet application.
6

FEELING OF GUILT AND PERCEPTION OF SEX-APPEALING ADVERTISEMENT

70%
Grochowska A.
Psychological Studies
|
2007
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vol. 45
|
issue 2
49-62
EN
The study investigated a relation between the level of feeling of guilt and information processing of sex-appealing advertisements. Two levels of information processing were taken into consideration: uncontrolled and controlled one. It was hypothesised that the feeling of guilt level has its specific impact on physiological and cognitive response to erotic ads. 64 undergraduates completed 'The Feeling of Guilt Questionnaire' by Kofta, Brzezinski and Ignaczak. Physiological reactions to three print ads varying on level of sex-appeals were registered and analysed by the computer polygraph system Lafayette LX-3000W. The EDA amplitude, pulse frequency, respiration maximal amplitude indices were taken in. At the level of controlled processes the semantic differentials 'The Advertisement Measurement Scale' were used. Subjects low in feeling of guilt manifested differentiated and adequate physiological reactions to erotic ads. However, Ss high in feeling of guilt manifested strong physiological reactions to all erotic ads. Thus, it can be claimed that personality processes are moderators for the intensity of uncontrolled processes. At the level of controlled processes the feeling of guilt did not differentiate cognitive assessments of erotic ads. Erotic ad was assessed as strong and efficient by all subjects, independently on personality traits. The research showed that personality traits act at the very early, uncontrolled stages of information processing. In the light of the consumer psychology this conclusion is important as well for marketers as for consumers. From a psychographic segmentation point of view: erotic ads would be addressed to consumers with low feeling of guilt. The significance of the presented research seems to be important especially for consumers - they learn how advertisement works.
7

INFORMATION PROCESSING AND RECALL OF FOREGROUNDED ELEMENTS IN POLISH PRESS ADVERTISEMENTS

70%
Wojtaszek A.
Linguistica Silesiana
|
2009
|
vol. 30
169-184
EN
The slogans and pictorial elements of press advertisements contain the most important elements of the message communicated to the viewers by the advertiser. They have to be formulated and composed in such a way as to ensure the most uniform reading and interpretation among potentially diverse recipients. It is interesting to what an extend such an effect would be reported by relatively homogenous respondents. The present study investigates the interpretation and recall of advertising slogans and foregrounded information by a group of 60 young people, following a short exposure to 5 press advertisements. It also attempts to compare the results to a previous research on mental processing of hidden and inconspicuous elements in press commercials (Wojtaszek 2007).
8

RESOURCE ALLOCATION TO INFORMATION PROCESSING IN A FIRM (Alokacja zasobow w procesie przetwarzania informacji w firmie)

70%
Baniak A., Cukrowski J.
Mathematical Economics
|
2010
|
issue 6(13)
5-20
EN
This paper provides a coherent framework which allows understanding the economics of information processing in the management of a firm. Data processing is modelled as a dynamic parallel-processing model of associative computation with an endogenous set-up cost. In such a model, the conditions for the efficient organization of data processing are defined, and the architecture of efficient structures is analyzed. It is shown that, as in computer systems, the so-called 'skip-level reporting' structures are efficient. However, if the information workload of managers cannot be equalized, then the best pattern of information workload has to be determined, and resources allocated to the managers have to be adjusted to it. The method of adjustment of resources to the information workload of managers in one-shot skip-level reporting structures is presented and an example of an organization of data processing in demand forecasting is considered.
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