A look at the sphere of innovation has been changing in step with the history of economic development and continues to undergo certain transformations in adapting to the appearance of conditions dictated by the surroundings. In line with the principles of development of an information society, new areas of innovation are making their appearance - those connected with tele-information technology and realms of a less tangible dimension linked with ways of thinking, processing information, and creating new solutions in a creative manner. They delimit the current directions of social and economic development. They both have a direct impact on innovativeness. There can be no argument that the development of creativity and information technology mutually act upon each other in a certain range. Thus, it is possible to put forward the hypothesis that their joint influence on growth in innovation will be greater than in the case of the unintegrated action of these factors. Much speaks in support if this. Thus, it is important to consider if the development of information technology and creativity in the never-ending race to success should not be tied together more strongly.
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