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INFOTAINMENTIZATION OF NEWS IN MASSMEDIA

100%
EN
Never ever before has the TV news reached so high rankings as nowadays, and at the same time never ever before has the news been prepared intentionally in an amusing way. Infotainment is usually given various synonyms: light news, sensational news, magazine news, or news preferring violence and immoral events. The term infotainment is mostly known by specialists, the current audience is usually unaware of its meaning. But the spectators are familiar with the news, as it is often given a priority over other programs during the day. The TV news is gradually - by its ranking - overtaking usual entertaining TV programs. The authoress is in her study giving attention to the historical development of such type of TV news and its subsequent penetration into the Slovak TV environment. Using an example of one news research conducted in one of the Slovak commercial TV stations, she is documenting its peculiarities, technological and composition methods. She is also focusing her attention on parallels between the TV news and action movies principles, and is studying particularities in work of editors and redactors in such type of TV news, etc.
EN
The article contains an attempt to analyse the phenomenon of visual violence (iconic) distributed by mass media, like photography, the cinema, television documentaries and news and the Internet. The authors attempt to demonstrate the characteristics of this type of violence, referring to specific examples, which are interpreted according to the concepts of George Gerbner, Erich Fromm, Susan Sontag, Jean Baudrillard and others. The contemporary iconosphere encourages the practice of the mechanical approach to looking at violence, separating it from ethical reflections, which is why the question of screen violence, on the consequences of rapid but superficial information, seems still worth posing.
EN
The development of mass media caused a situation where television became a main carrier of linguistic patterns. The aim of this article is to analyse the specific change of television information, which created a new genre — infotainment — programme with a mixture of news and entertainment features. The television is described as a tabloid or trash tv. It is some kind of informal, fast food language, which is easy to digest for viewers.
EN
The family in the media. From infotainment to infantilism. In the eyes of reliable journalism infotainment has become almost synonymous with professional degradation, pursuit of sensationalism, or trivialization or superficial treatment of problems. The present study is an attempt to answer the question whether the infotainment culture affects the life of a contemporary family, whether it leaves its mark in the process of children and teenagers education, whether it shapes a vision of events, a vision of the world, human attitudes; last but not least, whether it has any influence upon decisions, everyday choices faced by members of families, and if so – how does it influence them?
EN
The paper analyses the question of tabloidization in relation to the radio broadcast. It indicates some typical phenomena of that process which occur in radio, and on the other hand it stresses its certain properties, which allow radio to avoid some of the aspects which are typical for tabloid media. The author considers some essential features of radio communication due to which it may become, though not entirely free from the negative influence of infotainmet, but still a medium more “noble” and more audience-friendly than television or internet. Apparent weakness of radio — the lack of picture — in this case may become a powerful antidote against ‘dumbing down’ of the tabloid-style visual culture. Radio has a great potential in performing integrational, indexing and informing functions, which added to proper broadcasting offer (or format) may result in a station which is both frequently listened to and non-tenuous, non-tabloid.
EN
In defining tabloids, the scholars suggest a number of features, most important of which are the content, form and style. The content may be characterized by the limited space for hard news replaced by the softer news, focus on entertainment and relatively low interest in foreign affairs. The formal aspect is reflected in a growing role of image at the expense of verbal message as well as changes in headlines and the language, which becomes concise, sensational, emotional and colloquial. The key elements of style include scandalization, personalization and simplification of axiology. The paper is aimed at analysing the mentioned features of the style of Polish tabloids — “Super Express” and “Fakt.” The presented analysis is based on thematic content.
EN
The article presents the considerations, that the tabloids (here: the press and gossip portals) promote distorted, but suggestive picture of the world. These media have enormous creative potential. Under this concept the ability to create a false vision of reality (rather than reflecting it faithfully) is meant. The article is divided into two parts, an analysis of media discourse is the first of them. The author tries to determine if the tabloid articles and gossip portals respect the principle of accuracy, brevity and of regulation of journalistic ethics. Research helps deduce the following conclusion: tabloid media break "factual pact." The media create a false picture of the world and they use the mechanisms of fiction, rather than reflect reality. In the second part of the article the author focuses on the language, typography and graphic persuasive mechanisms that are present in the tabloids and gossip websites. Case studies were preceded by reflections on the relationship between persuasion and manipulation.
Communication Today
|
2011
|
vol. 2
|
issue 1
6-24
EN
The paper deals with the issue of amusement phenomenon and function of stereotypes by production and acceptance of media culture. The goal of submitted text is the analysis of complex row of primary and secondary factors, on the ground of which, the author defines the initial ideas and conclusions. The paper is divided into four, logically ordered and mutually connected ideas and conclusions. The first part was by the author called 'Amusement phenomenon reflection from interdisciplinary points of view.' There are drafted out some views of key disciplines-philosophy, aesthetics, social and cultural anthropology, cognitive psychology, sociology and methodology on ontological origin of amusement. The author comes to conclusions that the phenomenon of amusement in human culture is the result of need, resulting from mental and physical dispositions of individuals. The need to be entertained is culturally related and defined as well. The amusement phenomenon has its formal and content related expression too (verbal, motional, written, symbolical, genre etc.), which takes into consideration and respects given cultural issues (symbols, language, norms, values). There is some specific emotion connected with the acceptance of amusement-fascination that signals the intensity of living by an individual-something unexpected, surprising, shocking, wonder, feelings and states of flush, thrill, etc. The amusement consumption in mass media leads to fantasy escapes from reality to imaginary worlds and to loss of interest in the relevant social questions. In the second part, 'Mental 'corridor' of contemporary society - fascination and phenomenon of amusement,' the author allocates the implications of secularized amusement acting in purviews of processes of progressive infantilism, juvenilization, voyeurisms, carnival show, individualization, reduction, narcissism and hedonism of individuals, who live in funny, humorous, spectacular or adventurous society. She also analyses the phenomenon of mass and pop culture in the context with cardinal changes of society. She comes to the following conclusions: The phenomenon of amusement fills several functions-hedonistic, escapic and therapeutical. The contemporary man is fascinated by media amusement, because it enables him distraction, short-lasting reality escape, change of identity by becoming one of the main protagonists, distance from the suffering of others, riddance of responsibility for the others, etc. On one hand, in the theoretical reflexion of the issue, the authors point at fatal influence of media amusement on an individual and society, and on the other hand they praise its ability to recover the energy, inform, educate and bring up in a non-violent, interesting way. The success of American general popular mass culture in global dimensions proves the global human interest in love, sex, violence, mysticism, hedonism, possessions, as well as the abilities of American commercial companies to use this interest in their advantage. The fascination by amusement enhances the way of self-presentation of recipients, sets the favourite free-time activities, lifestyle and reinforces the effort to liberate from responsibility for the others. The individuals identify themselves with amusement, which offers them various kinds of consuming, exciting show of disparate pictures, rhythms, exotic fads, erotic etc. They act under the media pressure of two antagonistic tendencies. On one hand, they live in the frame of mass culture which offers uniformity, standardization, homogenization, 'hyperconsum.' On the other hand, their pop-culture resistance leads to extreme individualism, to an effort to differentiate from the others, exhibition of narcissistic superego and flashy self-presentation. The next part called 'Dominant position of television in the spectrum of media amusement' is dedicated to impact of television on the most important and most watched mass media in the field of amusement production in various types of programmes. The most favourite and watched types of amusement in contemporary TV production are so called easy dramatic genre. The author states that the amusement became the base building principle of other programmes and genres as well, including news or news-documentary genres. The primary duty of TV production is to drag the viewer into the story, which is usually set in some realistically perceived frame. The media content does not usually bring any specific message but simple, not complicated, easy-to-understand amusement, the goal of which is to offer the imagination, dramatic actions and emotions to people. This world is typical for the news and documentaries, which started to be created in the spirit of trivial infotainment. The trend of co called infotainmentization proves it. This trend is the result of public service news being changed into commercial one. Infotainment makes the happening easier, completes, edits according to its own images, dramatizes or changes the authentic events and affirmations about them entirely. The last part, 'Problem of stereotypes in the context of television infotainment, 'deals with mediated and mass media stereotypes in the process of creating specific media reality. According to the author, the stereotypes are present in the frame of creating news service, where the specific elements and methods of infotainment are applied to large extent. She emphasises that when identifying individual elements creating the stereotypes in contemporary TV news service it is necessary to take into consideration the specialities of infotainment and trends, when processing given event, which have been applied mainly in commercial televisions. TV news service in Slovakia has several expressive components and features: infotainmentization (variety and ranking of topics, way of their processing in the way of show), celebritization (extreme personification), exercitation of sharp graphic, dynamic cut and comment elements in news service texts. The author came to a conclusion that TV news service in the context of infotainmentization offers own versions of media reality and in it included media stereotypes.
EN
This paper discusses the history and current state of tabloid studies in Poland and abroad. As the classical distinction between quality press and tabloid newspapers ceased to exist, one may notice a growing role of the latter and increasing tabloidization of other media. This phenomenon can be approached at two levels: micro level — limited to media environment and macro level — embracing social aspect. Among the causes suggested by the researchers are changes in the social structure and morality of the readers and the emergence of new technologies that have strong impact on progressively competitive market. The first part of the paper is devoted to the origins of the tabloid newspapers, whereas subsequent ones examine the content, form and style of the same. Finally, presentation of various typologies shows heterogeneity of the tabloid group. In addition, the paper provides information about the readers as well as the viewpoints of journalists and scholars on tabloid media.
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