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Prasa codzienna jako narzędzie nieformalnej edukacji ekonomicznej na przykładzie artykułów dotyczących firmy dell w łodzi

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Kronenberg J.

Optimum. Studia Ekonomiczne

2013

issue 3(63)

145-162

Information provided by the media represents for many people a unique opportunity to learn about the surrounding reality. This information can then be seen as a tool of education, if it is prepared accurately, and if the subject is interesting enough to be discussed comprehensively. From this perspective, the article dis¬cusses the case study of a direct investment of the U.S. company Dell in a computer assembly plant in Łódź. Based on newspaper articles published in 2005–2012, the present paper reconstructs the history of the in¬vestment, indicating particularly important issues related to the phenomenon of foreign direct investment, of which the readers of these articles could learn. As the investment involved a number of particularly interest¬ing events and raised emotions (e.g. closure of the plant in Ireland, significant public support, the threat of closure or sale of the plant in Łódź), it acquired a lot of attention in the media. The present paper attempts to assess how the material is useful from the point of view of educating the public in the field of foreign di¬rect investment.

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1 Kronenberg J.

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Prasa codzienna jako narzędzie nieformalnej edukacji ekonomicznej na przykładzie artykułów dotyczących firmy dell w łodzi