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WYBRANE FORMY INTERNETOWYCH REKOMENDACJI W PROMOWANIU AGROTURYSTYKI

100%
Król K.
Zagadnienia Doradztwa Rolniczego
|
2017
|
issue 4(90)
27-39
EN
Visibility in search results became in recent years of great interest of entities that promote their services in the Internet. The place of a website in search results, the number of backlinks as well as activity in social media determine the website’s popularity and make specific recommendation for the other users. The aim of the paper was to test usage of backlinks and social media in promoting agrotouristic services. The surveys were conducted in volume terms in the set of 100 websites of agrotouristic farms using selected internet applications which automate websites’ tests. In conclusion, it was revealed that optimization of backlinks is rare in the set of tested websites which can result from lack of knowledge and sources for professional activities in that range. Farmers more often use social media even though it needs involvement.
2
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Zero Moment of Truth – nowe wyzwanie dla zarządzania marketingowego

88%
Miętkiewicz M., Meller D.
Zarządzanie i Finanse
|
2012
|
vol. 2
|
issue 2
135-149
EN
Article presents basic concepts on consumers shopping habits, groups of conditions stimulating purchase and determinants of behavior. It presents literature studies concerning First Moment of Truth and Second Moment of Truth from perspective of information society. In second part article covers subject of Zero Moment of Truth that has been developed from traditional shopping models and expanded by elements of social shopping. Article presents research about consumer information sources, product information presentation strategies and utilization of online information in order to make use of synergy of parallel actions in different parts of Internet.
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