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EN
Stefan Czyżewski Spectacular photography This article deals with arbitrarily appointed photographic attributes resulting from its spectacularity. ‘Spectacularity’ is hereby considered as a way that shifts its meaning connected with theatrical effects which are nowadays somewhat colloquially understood as ‘uncanny’ or ‘attractive’. Each attribute of photography as defined by such consideration becomes photography’s differentia specifica designating a different from other media the way of functioning in the culture of iconosphere. The way in which this happens forms close relationship between photography and culture (broadly understood), and especially with science, information and entertainment. These associations are complementary (especially with linguistic forms) in forming cultural communication. The process is diachronic, strongly conditioned by both socio-political changes and technological development. The attributes of spectacularity include the documentary objectivity of photography, the practical absence of image quality in the decoding of iconic meanings, the complementary extension of the semantic field to the co-existence of the language and the existence of beyond-iconic potential contextual meanings.
PL
Nowoczesne narzędzia komunikowania implikują nowe – adekwatne do istoty zaistniałych przemian technologicznych – formy i sposoby wypowiedzi dziennikarskich. Dotyczy to także rynku mediów religijnych, w tym periodyków katolickich. Otóż aby skutecznie realizować zadania prasy katolickiej, trzeba uwzględniać fakt doskonale znany refleksji teologicznej, określany łacińskim zwrotem fides ex visu. Wyrażenie oznacza, że wiara rodzi się również z „patrzenia”. Wobec tego forma podawcza treści religijnych, aby była skuteczna, musi uwzględniać kondycję człowieka homo videns i dlatego musi mieć wzgląd na obraz, a konkretnie na możliwości, jakie oferuje komunikacja ikoniczno-werbalna. W artykule dokonano analizy reprezentatywnych form i funkcji wypowiedzi obrazowo-słownych, niosących przekaz sensów religijnych, które obecne są na łamach dwóch wiodących tygodników katolickich, mianowicie „Gościa Niedzielnego” oraz „Tygodnika Powszechnego”.
EN
In the age of modern communication tools, in order to successfully carryout the tasks of the Catholic press, one must take into account the fact of well-known theological reflection as fides ex visu. The journalistic form of the transmission of religious content must also take into account the coherent conditions of human reception. Theoretical background creates visual theology. The article explores the specific visual expressions of religious expression that have been published in leading Catholic journals such as “Gość Niedzielny” and “Tygodnik Powszechny”. The author wonders how the impact on the recipient and how the media content is presented, and how it is being intensified through verbal-visual or visual-verbal communication.
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