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Niebezpieczna cyberprzestrzeń – działania na rzecz bezpieczeństwa teleinformatycznego Polski

100%
Gibuła P.
Kontrola Państwowa
|
2016
|
vol. 61
|
issue 4 (369)
52-64
EN
The Supreme Audit Office has examined how the Polish administration manages the risk related to dangers of the cyberspace. The auditors checked whether a coherent system of state administration bodies’ activities had been developed aimed at monitoring the treats of Poland’s cyberspace, counteracting them and reducing the effects of incidents. The audit focused on the following issues: whether legal frameworks of the system have been set, whether competencies have been divided among its stakeholders, whether necessary resources have been assigned to the stakeholders, and whether mechanisms have been provided for coordination and information exchange. The audit comprised eight entities entrusted with key tasks related to the state’s information technology safety.
2
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Systemy informatyczne w pozyskiwaniu, przechowywaniu i analizowaniu informacji o klientach

58%
Bartuś T., Bartuś K.
Studia Ekonomiczne
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2014
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vol. 187
48-61
EN
The main objective of this paper is to make the curve values systems used in the acquisition, storage and analysis of customer information. In the article on-fought selected definitions of CRM (relationship management with customers). Characterized CRM system. Subsequently, discusses some features of selected systems of customer relationship management. Our results may be useful for improving the use of CRM systems.
3
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Akceleracja procesu komunikowania się w dobie mediów społecznościowych. implikacja dla zarządzania kryzysowego w organizacji

58%
Kiczka M.
Studia Ekonomiczne
|
2013
|
vol. 157
93-107
EN
The aim of the paper is to present the changes in crisis communication resulting from the rising popularity of social media. It elaborates on the advantages as well as threats of social media for companies and institutions regardless of whether they are active in this specific virtual environment or not. In order to define the communication processes taking place in social media such phenomena as e-WOM (electronic word-of- -mouth) or viral effect have been introduced. Moreover, notions like threat, problematic situation and crisis have been defined. The case studies presented here illustrate how fast information is published and shared via blogs, microblogs and social portals and what are the implications for crisis management in an organization related to it.
4
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Możliwości automatycznego dostarczania informacji w systemach zarządzania treścią

58%
Staś T.
Studia Ekonomiczne
|
2014
|
vol. 185
215-224
PL
Systemy zarządzania treścią (Content Management Systems) są powszechnie wykorzystywanym narzędziem dostarczania informacji we współczesnym Internecie. W działaniach związanych z public relations powinny stanowić bardzo istotny element w procesie komunikacji. Narzędzia typu CMS pozwalają w miarę efektywnie organizować informacje udostępniane przez firmę czy organizację oraz je publikować, umożliwiając tym samym dostęp użytkownikom zainteresowanym tymi treściami. Różnorodność potrzeb i oczekiwań użytkowników Internetu związanych z udostępnianymi zasobami są jednak źródłem trudności w skutecznym wykorzystaniu narzędzi CMS w komunikacji.
EN
Content Management Systems are commonly used tool for the provision of information in the modern Internet. The activities related to the Public Relations should be a very important element in the communication process. The aim of this article is to present the possibilities and methods for automatically delivering in the CMS personalized content.
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