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EN
Public administration, in view of its essence, must satisfy social expectations. In addition, to modernization resources, reorganization, should also modify its mentality. Otherwise without systematic adaptation to a dynamic reality it fails and will transform into the dysfunctional structure. In the risk society, the information society, and this undoubtedly we are, the information policy, especially in crisis situations, has become the boiling issue. It is useful to characterize its essence and impact on the environment, would introduce entities those who are interested in security adjustment recommendations on key issues. It should be remembered that the vast majority of society is assessed on the bases of random information from the mass media rather than on detailed analysis of the public administration.
EN
The article refers to the information policy conducting by the European Commission in 2010–2014. In examined period the European Union faced the Eurozone crisis and substantial drop in trust in itself and its institutions. The paper looks for answers a question „in which way the European Commission information policy has coped with these two problems”. In order to fi nd the answer it was reminded the ways the European Commission in its information policy reacted to crisis situations in 1993–2009 and then it was compared to its response to the last crisis. The analysis has encompassed the structure of institutions responsible for the policy execution, the strategic documents, the main information initiatives and cooperation with the member states. In the results it was established that in examined period the European Commission did not present true plan of information activities which would be able to support the process of overcoming the crisis. The process of minimisation of the information activities was also noticed clearly what proves the unbelief in its effectiveness. This is demonstrated also by institutional solutions in the European Commission. The information policy from the priority position was put on the sidelines of the European Union interests.
PL
Celem artykułu jest charakterystyka doświadczeń związanych ze współpracą w wymianie danych, informacji i wiedzy, służących wspieraniu rozwoju regionalnego w woj. lubuskim. Tym samym autorzy opracowania starają się uzyskać odpowiedź na pytanie, w jaki sposób integracja zasobów informacyjnych przyczynia się do rozwoju regionalnego. (fragment tekstu)
EN
The aim of the article is to characterize the experience of networking in the exchange of data, information and knowledge, to promote regional development in the Lubuskie voivodship (province). Efforts were made to get the answer to the question of how integrated information resources contribute to regional development. The cooperation of official statistics and the scientific community is based on the idea of developing a joint information system. This collaboration also invited Lubuskie Regional Territorial Observatory. Cooperation shall be implemented according to a bipolar model. Participating in this activity players create and provide complementary information. On their basis are constructed strategic planning and socio-economic diagnosis. In these institutions are prepared study work, studies and specialist reports. (original abstract)
PL
Artykuł przedstawia koncepcję budowy polityki bezpieczeństwa danych osobowych w placówce medycznej, ze szczególnym uwzględnieniem przetwarzanych danych osobowych, w świetle zmian, które obowiązywać będą od 25 maja 2018 r. po wprowadzeniu Rozporządzenia Parlamentu Europejskiego w sprawie ochrony osób fizycznych w związku z przetwarzaniem danych osobowych i w sprawie swobodnego przepływu takich danych. W jego ramach została opracowana koncepcja w postaci spisów treści dokumentów dostosowanych do istniejących regulacji oraz przyszłych wymogów prawnych.
EN
The article presents the concept of building a personal data security policy in a medical facility, with particular emphasis on personal data being processed, in the light of changes that will apply from 25 May 2018 after the introduction of the European Parliament Regulation on the protection of individuals with regard to the processing of personal data and on the free movement such data. A concept, specific tables of contents of documents adapted to existing regulations and future legal requirements were developed.
PL
W artykule została postawiona teza, że o stopniu profesjonalizmu, o etyczności czy nieetyczności zachowań specjalistów PR można mówić oceniając wpływ realizowanych przez nich zadań na społeczeństwo. Uznano tym samym społeczeństwo - w którym są realizowane działania PR dla określonych podmiotów- zleceniodawców i których odbiorcami są wybrane grupy interesariuszy - jako pełnoprawną grupę odbiorców działań oraz jednocześnie wysunięto postulat, aby uznać społeczeństwo za grupę, której uwzględnianie w ocenie skutków realizowanych strategii PR i badanie ich wpływu na kondycję tej grupy jest głównym kryterium w ocenie etyczności podjętych działań public relations.
EN
The article emphasises social character of public relations activities, interaction of organizations and society, and puts forward a thesis that the criterion of ethics in public relations activities is how much impact they have on a society: if a PR strategy is profitable only for one or two arties of the so called ethical triangle - an ordering and a contracting party, but excludes the profit to a society, then such activities may be recognized as unethical. To estimate whether activities of PR specialists are ethical or unethical, one must evaluate the impact of those activities on a society.
PL
Celem artykułu jest analiza zależności między strategiami społecznej odpowiedzialności (CSR - corporate social responsibility) a działalnością public relations (PR) korporacji. Artykuł jest próbą odpowiedzi na pytanie: czy motywem przewodnim wdrażania strategii CSR jest budowanie wizerunku i reputacji, czy też jest to świadomie i metodycznie wdrażana strategia zarządzania organizacją. Metodą badawczą jest analiza treści stron internetowych dwóch wybranych korporacji. Do potrzeb badań zostały wybrane dwa studia przypadku: TAURON Polska Energia SA oraz Katowicki Holding Węglowy SA.
EN
The aim of this article is to analyse relationship between CSR strategies and PR activities of corporations. The article tries to answer the question: is the main objective of a CSR strategy introduction the corporation image. Website content analysis was the method of research. To reach the goal two large Polish companies were chosen: TAURON Polska Energia and the Katowicki Holding Węglowy. Conclusion coming from the research disclose that the two companies do not clearly inform about their responsible activities. They only report CSR strategy taking advantage of GRI tools. Instead they undertake many traditional public relations activities which have social importance.
EN
The company information policy directed to the financial market participants plays a special role in the process of shaping the appropriate, transparent and effective investor relations. It is important to take into account the information about the past performance of the company as well as the prospective information, including value, risk and corporate social responsibility reporting. This paper is focused on the controversial issues related to the company information policy that require further research and analysis.
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