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Information Warfare Between Russia and Ukraine: A Cause of War for the West?

100%

Pierzchała K.

Polish Political Science Yearbook

2019

vol. 1 (48)

103-111

Experts on information competition between Russia and Western countries are convinced that president Vladimir Putin plans a war against the West as a long-term operation. It is directed on two fronts: internal and the more effective external one. Both can be developed in every country of the World; the opponent may be a compatriot but the ally may be a foreigner. Fortunately, in the West the effectiveness of these operations is lower. Confrontation with the West the Kremlin has many advantages: parental and controlled informational space, technical implements, huge experience based on expert knowledge, likewise a longstanding practice in conducting informational operations. Those actions are strongly concentrated and there are widely used digital platforms and also, they popularise the contents in harmony with Russian Federation politics. Their aim is not only forming internal and external public opinion properly and in line with the Kremlin’s interests, because as the annexation of Crimea has demonstrated that their aim is construction of a new reality of the world. Paradoxically, in the Russian Federation’s policy, media freedom and political pluralism are considered as a weakness of the West. Many communities which have different benefits are sensitive to the Kremlin’ s propaganda.

Walka informacyjna a public relations

75%

Kryszk D.

Studia Ekonomiczne

2017

vol. 313

137-146

Istotą public relations jest współpraca oraz dwustronna, rzetelna, uczciwa komunikacja. W public relations nie definiuje się przeciwnika. PR nie jest narzędziem walki i nie może być w żaden sposób wykorzystywany do niej. Jeżeli zespół ds. public relations określi jedną z grup docelowych, będących odbiorcą komunikacji jako przeciwnika, przestaje wówczas zajmować się public relations, a rozpoczyna walkę informacyjną.

The partner cooperation and bilateral reliable, honest communication is an essence of public relations. Public relations does not define the enemy, it is not a fighting tool and cannot be used for fighting by any means. In case PR team defined one of the target groups of its communication activity as an enemy it would not be public relations any more – it would be a start of an information warfare.

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1 Polish Political Science Yearbook

1 Studia Ekonomiczne

1 2019

1 2017

1 Kryszk D.

1 Pierzchała K.

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Information Warfare Between Russia and Ukraine: A Cause of War for the West?

Walka informacyjna a public relations