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Zastosowanie bancassurance w Polsce

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Malinowski A.
Zeszyty Naukowe UPH seria Administracja i Zarządzanie
|
2011
|
issue 89
137-146
PL
Bancassurance jest formą wymiany usług pomiędzy bankiem a zakładem ubezpieczeń, polegająca na wzajemnym oferowaniu produktów, ubezpieczeń klientom banku i produktów bankowych klientom zakładu ubezpieczeń.
EN
Bancassurance is a form of exchange of services between the bank and insurance company, involving the mutual offering of products, insurance and bank customers banking products and insurance customers.
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