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EN
In the period 1959-1962 the United Nations actively assisted Rwanda in the process of gaining independence. Their mutual relations continued after Rwanda became an independent country and were based on the UN providing economic support to Rwanda and Rwanda's representatives taking part in the UN's initiatives and statutory work. In the early 1990»s, after the outbreak of a civil war in Rwanda, the UN presided conciliatory actions. Those actions ended up in a failure, both moral - which resulted in a breakdown of the peace process in April 1994, and military - which resulted in a dramatic decision of withdrawing the UN forces from Rwanda in face of genocide ravaging the country. After 1994 the UN took part in humanitarian actions helping Rwandans to rebuilt their country.
PL
Celem artykułu jest wskazanie na znaczenie relatywnie nowego podejścia do zarządzania ludźmi, zakładającego współuczestnictwo pracowników w tworzeniu sukcesu rynkowego firmy. Szczególną uwagę zwrócono na wykorzystanie marketingu wewnętrznego w zarządzaniu ludźmi uznając, że choć działania prowadzone w jego ramach koncentrują się na pracownikach, to nadrzędnym ich celem jest stworzenie wizerunku firmy troszczącej się o satysfakcję klienta zewnętrznego. Wyeksponowano wewnętrzny PR z uwzględnieniem roli komunikacji wewnętrznej i budowania wewnętrznych relacji, traktując je jako warunek kreowania pozytywnego wizerunku firmy w oczach wszystkich jej interesariuszy.
EN
The article aims to present the value of a new approach to human resource management which is focused on the role employees play in the creation of market value. Particular emphasis has been placed on the role of internal marketing in the human resource management practice. Internal PR has been described as well as the role of internal communications and internal relations as necessary conditions to create a positive image of the company in the eyes of its stakeholders.
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