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  1. 1 Studia Ekonomiczne

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  1. 1 Andrzejczak B.

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Perspektywy i uwarunkowania rozwoju przemysłu samochodowego w aspekcie zastosowań nowoczesnych modeli biznesowych

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Andrzejczak B.
Studia Ekonomiczne
|
2018
|
vol. 377
7-19
EN
The growing importance of business models in the global economy falls on the beginning of the 21st century. According to the information provided in the Global CEO Study for the IBM Institute of 2006, the senior management of companies from all industries considers the creation of innovative business models as a priority. In the 2009 Global CEO Study, however, points out that seven out of ten companies participated in the development of business models, and 98% of them modify their business models [Casadesus-Massanel, Ricard, 2011]. The growing importance of business models is also noticeable for the automotive industry in the global economy, therefore, the purpose of the article is to present the conditions for the development of business models developed by car corporations based on the development prospects of the automotive industry for the next 25 years.
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