The soft power in contemporary international relations is one of the basics of an effective foreign policy. Conceptualization of “soft power” term has western and liberal-democratic specifics. However, globalization, the interdependence and multi-channel communication of today’s international relations mean that states with policy systems different than liberal-democratic are also aware of its effectiveness. The main goal of this paper is to present the issue from the perspective of two countries – Turkey and Russia. The paper attempts to determine how important soft power is in the structure of the foreign policy tools of both countries, as well as how its resources are used.
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