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in the keywords:  KNOWLEDGE MANAGEMENT IN ENTREPRENEURSHIP
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Elaboration of such processes and instruments which enable efficient operation in both credible and plausible spheres comditions effective knowledge management in entrepreneurship. The authors offer thinking in terms of real options. According to them, it has a positive influence on forming organizational ehtrepreneurship by decision makers; moderates links between organization learning and organization entrepreneurship; enables reconcilig chances exploration with their exploitation.
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