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EN
The resource-based concept of gaining competitive advantage is making the grade. A modern day business is primarily a system of relations. Hence the appearance of a question regarding the defining and operationalizing this system of relations within the contemporary business. Relations are exclusively intangible in nature and, unfortunately, they are very short-lived when in a highly turbulent environment. Nevertheless, in building a system of relation for a given business, we try to build long-erm potential that defines the strengths and capacity for survival of the organization in the long-term perspective.
EN
The article first presents a new perspective in human resource management – concentration on human capital. It then profiles knowledge workers and attributes of their profession. The main part of the paper discusses a number of instruments involved in motivating knowledge workers. These tools help create a professional’s optimal comfort zone – a work environment that is congruent with their needs and expectations.
EN
The following article seeks to reveal the multidirectional relations between knowledge management strategy and various types of organisational culture. The correlation between these two factors is difficult to qualify as it is both positive, insofar as it leads to synergy, but also negative, as the factors restrict one another. Moreover, a given type of organisational culture may influence individual aspects of knowledge management in a different way, promoting selected components at the expense of others. The main conclusion from research cited in this article is that there is no one, ideal organisational culture type, implicating effective knowledge management. Thus a necessary condition for proper implementation of strategy discussed in this paper is the creation of informal organisational culture based on knowledge workers. The form of this new type of culture would be independent and more primitive in comparison to the formally existing organisational culture in a company.
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