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  1. 1 Bartoszewicz M.

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Innowacyjność wymaga rutyny. Zastosowanie koncepcji design thinking w tworzeniu innowacji

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Pyszka A., Bartoszewicz M.
Studia Ekonomiczne
|
2014
|
vol. 183 cz 1
230-242
EN
Today's economic reality promotes companies which are capable of creating welldesigned products and services out of creative, innovative ideas. This article is devoted to an attempt to fusion two concepts widely perceived as a contradicted, innovations and routines. The authors of the article highlight the co-existence of the relationship between innovation and routines. Additionally, the authors indicate the challenge of transition from creative idea to innovation represented by the real product or service. The paper proposes a solution - concept of Design Thinking, which equips the organization in routine enabling rapid prototyping and development of innovative products.
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