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EN
The authoress shows the connection between the language and style of the press and the social conditions of its functioning and the typological features of the edition. The article offers the methodology of sociolinguistic analysis of newspaper with respect to its orientation towards its audience. The typological features of the language model of the edition are found in headings, titles and the body of the text. The stylistic unity of the heading, the title and the text contain the semantic code of the edition and mark the level of the journalists' professionalism.
EN
The paper presents a two-level approach to an assessment of meaning theories. To begin with, language is distinguished from language-model and, analogously, meaning is discerned from a model of meaning. The first level of a theory assessment is presented as dealing with the relation of a model of meaning to intra-theoretical aims and assumptions of a theory with specific language-model. The second level of assessment concerns ontological, epistemological, logical and other assumptions underlying the respective language-model. Finally, several questions are set forth as methodological directives for elucidating hidden assumptions behind the theories of meaning.
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