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Wielopoziomowe modele stanów-cech w marketingu relacji

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Sagan A.
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
|
2012
|
issue 884
5-21
EN
The aim of the paper is to combine latent state-trait models (LS-T) and actor-partner interdependence models (APIM) in a multilevel context. In relationship and service marketing alike, situational context and the nature of buyer-seller interaction have a crucial impact on consumer satisfaction and loyalty (regarded as out variables). Additionally, customers and service providers are situated in a large institutional and hierarchical framework, which has an influence on the character and strength of multilevel adjustments.
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