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APPLICATION OF BENCHMARKING TO IMPROVING LIBRARIES ACTIVITIES

100%
Glowacka E.
Zagadnienia Naukoznawstwa
|
2004
|
vol. 40
|
issue 4(162)
765-774
EN
The authoress describes benchmarking, more and more popular as a management technique in recent times. Information gathered and analysed in a benchmarking process might be very useful in the library management and are absolutely necessary for improving quality of its performance and services. It is important that such initiatives develop in the world librarianship and that librarians are very interested in setting up standards and indicators of functionality and quality.
2
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Media relations jako forma komunikacji marketingowej biblioteki

75%
Wojciechowska M.
Toruńskie Studia Bibliologiczne
|
2009
|
vol. 2
|
issue 2(3)
81-91
EN
Public relations is a current issue not only in management of firms and business organizations, but also in library management. These activities help the library create positive image and built appropriate relations between users and librarians. In the paper there is introduced the media relations problem as an example method of marketing and public relations. The terms 'media relations' and 'publicity' as well as media types which can be used by libraries to build their image and to promote services are characterized. There is also presented data about creation of departments and positions in Polish libraries which purpose is to collaborate with mass media.
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