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EN
The Medical Library of the Zala County Hospital conducted a survey among the hospital staff. The survey consisted of a series of performance indicators and a questionnaire measuring user satisfaction. As part of the quality management process, the survey aimed to bring to light the strong and weak points of the functioning of the library in order to determine the directions of the urgently needed changes and further improvements. The following aspects were evaluated with the help of the survey: the user community of the hospital library; the physical access to the library; the library environment and library staff; the ICT infrastructure of the library; the accessibility of the print journals; the quality of services, from general to customized services; the own publications of the library and the exhibitions of medical books organized by the library. The results of the survey pointed out that in order to improve the performance of the library, the ICT infrastructure needs to be improved, the access to electronic documents needs to be extended and new, value-added services need to be introduced. These actions will contribute to the achievement of the overall strategic goal of the library: becoming an efficient information centre for academic staff, researchers and health professionals.
EN
Mystery shopping is a qualitative market research method to measure the quality of customer service (including quality of products and services, as well as the professionalism and attitude of the staff). It is performed by mystery shoppers, who behave like average customers, then prepare reports including both positive and negative experiences. The method has been developed by the Mystery Shopper Provider Association (MSPA). The organisation has published detailed guidelines on the practical application of the method. A code of ethics has also been prepared, demanding professionalism, objectivity and honesty from the MSPA members. While shops are evaluated by mystery shoppers, libraries can expect mystery readers. The practical application of the method is widespread in the international library community. For example, libraries in New Zealand, UK and Germany are regularly visited by mystery readers. However, the method is not yet well-known in Hungarian libraries. The present article introduces a case study on 'mystery readers' which was carried out at the Semmelweis University Central Library. The aim of the study is to promote a market research tool which enables library users not only to be satisfied, but to remain loyal too.
EN
The Nagykanizsa model of the aforementioned service system is based on two sub-systems: a non-stop virtual reference centre (http://www.nagykar.hu) that effectively delivers documents and services, and the network of collaborating libraries, including the Istvan Halis Municipal Library and the surrounding village libraries. The library service system portal (www.nagykar.hu) is based on a data management software offering a variety of library and information services and can be accessed at all 47 villages around Nagykanizsa. The system offers a digital library of documents of local interest; an events calendar promoting and documenting local events; a reference library facilitating the use of online information; an interlibrary loan system; and multiple forms of online communication: news, forum, chatroom, e-mail etc. All citizens of the partner villages can benefit from these services and are encouraged to join the information management team and contribute to the enhancement of the online content. A non-stop helpdesk service - available in the chatroom - ensures that library users understand how to use the portal and how to use library services in general. The Istvan Halis Municipal Library offers library services to all those small villages that are not able to operate a public library out of their own resources. These villages are entitled to order library services from the city library and they cover the expenses of these services out of appropriate state funding available for the so-called 'small districts', small administrative units based on the partnerships of several villages. The most important achievement of the Nagykanizsa pilot project is that citizens of the rural areas can access all library services at their own villages.
EN
The author sets out a possible model of providing renewed, effective library services in small villages. Readers are presented the process through which, with the help of the county library, a new library and information service providing centre - also offering a venue for other community activities - is set up in a small village. The professional, cost-effective services are operated by the county library and are essentially based on the utilization of computers and the Internet. The village library becomes part of the integrated system of the county library and benefits from professional support and quality services. The service system is financially supported out of state funding provided for the so-called 'small districts', small administrative units based on the partnership of several villages for the purpose of joint development projects.
EN
The paper summarizes the outcomes of a survey recently carried out at the medical libraries of county hospitals. The survey investigated the changing needs of users in the field of information searching and library use. Due to the heavy work-related pressure and lack of time, health professionals show an increasing tendency of accessing professional literature from home, using electronic resources. However, the majority of users still use both print journals and online resources. One of the problems of using electronic resources is the inefficiency of searching, which is partly due to the insufficient searching skills of the users, but also to the shortcomings of the products and services themselves. User education remains the main task for librarians in order to optimize the use of expensive medical information sources. While the information infrastructure should be ensured and improved by the individual hospitals, the licensing of full-text medical journal databases should be coordinated and financed centrally, possibly by the Ministry of Health itself.
EN
One of the fundamental principles of customer relationship management is that all customers differ from each other. They need different services and they use the services for different purposes. If we want to apply this principle in the library environment, libraries as customers need a flexible information system that can be adapted to their special needs. Each library needs customized data structure, display options and search possibilities within the same library integrated system. This paper presents PIVOTAL, a CRM system used by Ex Libris.
EN
Research guides represent an important element of the web-based content services offered by academic libraries worldwide. They aim to support library users in getting familiar with professional literature and scientific information sources as well as in making successful searches. The author, working at Library of the Faculties of Law and Economics of the University of Pecs set up a research guide in the field of economics, adapting the service model to local conditions and needs. This paper presents the structure and the content of research guides, describes how such a service can be set up and gives an outline for further development.
EN
The basic tools of online communication have been widely used since the World Wide Web was launched. However, in recent years, a number of new, simple and efficient tools have appeared, causing a breakthrough in content production. The web 2.0 tools ensure the truly democratic participation of users in the creation of online content, thus foster further progress and expansion in this area. Networked services are increasingly used by young people perfectly familiar with cutting-edge web technology. For these young users, the Internet is a natural environment where they live and move around at ease. They use collaborative sites such as rss, blog, wiki, social networking, video and photo-sharing extensively. The philosophy of the web 2.0 - inviting users to become content producers at the same time - has been adopted in the library environment as well, urging libraries and librarians to take on new tasks and attitudes.
EN
Over the past few decades, the Hungarian Patent Office (HPO) has gained extensive experiences in the field of patent search. The office staff - who have strong technical background - have obtained deep and up-to-date knowledge and expertise of applying various research procedures and carrying out patentability examination reports. In accordance with its responsibility of promoting intellectual property rights protection, but beyond the scope of its official tasks related to industrial property, the HPO offers various patent search services to business partners on a contractual basis. These services help business ventures as well as individuals find valuable information necessary to make patent-related decisions or in order to avoid patent-infringement risks and unnecessary costs. Through offering such services, HPO contributes to the objectives of the European Network of Patent Organisations. Since summer 2007, the range of services has included novelty search as well as novelty search with preliminary patentability report, preliminary patentability report, validity search and Freedom to Operate (FTO) search.
EN
During the last 15 years, the number of business ventures has significantly increased in Hungary, while the quantity of information sources has simultaneously increased too. These changes have brought many advantages, but also a few challenges in the library reference services. Using the electronic format of documents represents the most effective way of delivering customised services rapidly and accurately. The study gives an overview of the most general factors influencing the operational environment of businesses, showing how they are connected to libraries. The second part of the study deals with the content types of the e-documents as information sources, illustrated with a few examples.
EN
The classical concept of marketing, born in the 1960s, has long been outdated. Customers have become better informed and more demanding, they expect more attention and customised services from companies. Thus organisations - including libraries - need to introduce new, customer-focused marketing strategies in order to keep up with the ever growing competition. In order to ensure long-term cooperation with customers, it is necessary not only to keep track of the changing needs of customers, but also to anticipate their newly emerging needs. Customer Relationship Management - whether it has an operational, collaborative or analytical aspect - is based on an integrated information system which makes it possible to collect, manage and analyse customer information in order to get to know each customer and target them with the most effective marketing strategies. Libraries are already using integrated systems, thus they can build upon these complex information systems when they wish to introduce CRM in the library environment. The author conducted a survey among Hungarian libraries on their methods of dealing with customer relationships. The outcomes of the survey show that Hungarian libraries must place a new emphasis on meeting readers' expectations and needs. The introduction of a high quality library CRM system is essential for the future of Hungarian libraries. http://tmt.omikk.bme.hu/print.html?id=4735&issue_id=484
EN
The year 2007 was a challenging time for the Central Library of Corvinus University of Budapest. It moved to a new library building and went through an organisational restructuring at the same time. Consequently, the library management had to adapt its existing service policy to the new physical and organisational environment. Services are centred around the main goals of the library: supporting the teaching process and students' learning experience; enhancing support for research; supporting the University's growth and development; providing services to the public in order to bring benefit to the local, regional and national community. The most important new services and solutions are: flexible borrowing policies including course reserves, modern and attractive physical learning spaces, group study rooms facilitating independent and problem-solving learning, up-to date virtual learning environment through the library's website, knowledge management tasks for the university including building institutional repositories, targeted services for specific user groups, information literacy training in a modular scheme, launching a Library Liaison programme to establish an ongoing partnership with faculty in research and teaching.
EN
Local governments, for which fast access to relevant information is a crucial requirement, may appear as a new and obvious target group of public library services. This article is based on a study investigating the possible ways of cooperation between the Local Government of Szigetvar and the City Library. Following a questionnaire survey, the possible ways of cooperation through library services were laid out. New services include SDI, the monitoring of businesses and competitors, benchmarking, support to the internal information system of the local government, as well as IT-mentoring.
EN
E-government was born at the border of three different fields: public administration, information and communication technologies as well as business management. However, the content of the term is far from being precisely defined. According to one of the most generally accepted definitions, e-government ensures the efficient access to and use of services and information sources provided by the government, or in a broader sense, by the state and local government administration. Thus e-government provides an alternative to paper-based or personal communication, offering new ways of interaction between the administrative offices and the citizens. Besides provision of quality government services, effective e-government encourages the active participation of citizens in decision making and democratic practices. Public libraries could play an important role in this process. Nevertheless, as it can be revealed from related articles in LIS literature, this role is mostly limited to ensuring access to and use of e-government services, collecting useful links, as well as improving the ICT skills of citizens through training. Governments need to adopt a new approach, empowering libraries to become active participants of e-government initiatives. This paper presents the challenges of introducing e-government services in library environment with a focus on US examples, including the related activities of the Information Institute at Florida State University and the American Library Association.
EN
The DIGIDOK electronic thesis management system was launched at Kodolanyi Janos University College in 2008. This paper presents the technological background of the system, concentrating on software-related issues and highlighting the security possibilities provided by the Adobe pdf files chosen as a format for archiving. The applied solution ensures that the thesis database can only be accessed via the dedicated client computers of the university college branches operating in several cities. If a protected file is transferred from the dedicated client computer onto another computer, it is impossible to view its content. The paper provides detailed instructions on how to dedicate the client computer workstations both in Windows and Linux operating environment. It is demonstrated how to change the security settings of several thousands of pdf files automatically in order to ensure the secure use of the system. The paper also presents the data conversion process between DIGIDOK and the HUNTEKA integrated library system, used by the University College Library. A summary is given on the challenges of the introduction of DIGIDOK and the new tasks that have emerged from it for the staff of the University College Library.
EN
Information society has introduced new needs and demands towards libraries. The answer of libraries has been the development and integration of a range of new services into their existing system. When the implementation of a new service fails, the risk is that the provision of the service will be taken out of the scope of libraries. The layers of library and documentation services are supported and enhanced by the digital environment. E-learning materials also constitute a prospective new layer, but their integration and provision by libraries brings up a number of theoretical, technical and financial issues. Several libraries have reported to introduce the provision of e-learning materials, but this practice only means, in most cases, the provision of electronically stored texts free of charge or as a paying service. Thus the issues presented by the author can only be dealt with at the level of theory and cannot offer practical solutions. However, the article encompasses a broad range of issues, from the questions of unified cataloguing of metadata of e-learning materials to the creation of individual e-learning spaces for readers at libraries.
EN
Besides encouraging the 'complaining attitude' of the customer, an important element of complaint management is to choose the appropriate procedure to be applied when dealing with the customer. The study analyses the users' complaint management communication on the public online forum of the Central Library of the Metropolitan Ervin Szabo Library in Budapest, paying special attention to the ways of improving library services as a result of recognizing readers' remarks and needs.
EN
A new historical research library was opened in autumn 2007 on the third floor of the Central Library of the Corvinus University of Budapest. The Library, founded as the library of the University of Economics of Budapest in 1948 had several legal predecessors: the Library of the Chamber of Commerce and Industry of Budapest (1850), the Library of the Department of Economics of the Hungarian Royal University (1925), and the Library of the Department of Economics of the University of Technical and Economic Sciences (1934). The current research library holds and makes available the historical items of the book collections of the above mentioned libraries, and also holds the original furniture and artefacts of these libraries. The most prestigious collection is the Chamber Library, founded in 1850. Between 1900 and 1904, under the direction of Ervin Szabo, the collection was developed into a high quality research library well ahead of its time. Its collection was opened to the wide public in 1901. The historical volumes were re-catalogued in 2006 in the framework of the Hungarian National Shared Catalogue project. The online cataloguing made it possible to access the owner stamps, ex libris and possessor labels of the historical books, which is a very important step made in the reconstruction of the history of the library collection.
EN
The last decade has brought the growing by leaps and bounds of telecommunication. We can use the mobile phones not only to phone but to send SMS or take a digital picture that we can send with MMS. With the 3G technology, we can use videophone service, so the callers are able to see each other during the call. Another telecommunication service is the WAP, which is a content service just like the WWW, but the format of WAP pages is adjusted by mobile phone display. The future of libraries depends on the adoption of the new technologies. Today almost every person has a mobile phone. Therefore it is very important that the services of the libraries are in a position to appear on WAP. The basics of the WAP technology is outlined. It is shown how to make a library WAP portal, and which services can be realized. Finally, the possibilities and the advantages of this technology in libraries are summarised. http://tmt.omikk.bme.hu/print.html?id=4474&issue_id=474
EN
The Central Library of the Metropolitan Ervin Szabo Library has elaborated a multi-annual programme supporting disabled library users. This article presents the ICT tools specifically designed for the visually impaired that the library uses, the achievements in the field of training and communication, as well as the next tasks. The hardware and software tools were purchased with the support of the Equal Opportunities for the Disabled Fund and the National Cultural Fund.
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