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Renewing library websites: CMS at libraries

100%
Vida A.
Tudomanyos es Muszaki Tajekoztatas ( Scientific and Technical Information; Hungarian journal of library and information science)
|
2006
|
vol. 53
|
issue 3
118-127
EN
The use of the Internet has a ten-year history in Hungary. In the beginning, users were surfing on textual websites with the browser Lynx (1991), then a range of graphic browsers appeared: Mosaic (1993), Netscape (1994), and finally Internet Explorer (1995). More and more institutions, including libraries decided to enter the World Wide Web with their own homepage. The past ten years have brought enormous changes and new requirements in the way that institutional homepages are designed. This article offers an overview of the development phases of websites, presents the new tools necessary for the state-of-the-art design and gives advice on their up-to-date maintenance.
2
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EFFECTIVE SEO MARKETING OF LIBRARY WEBSITES. (Efektywny marketing SEO witryny bibliotecznej w wyszukiwarkach)

51%
Jaskowska B.
Przegląd Biblioteczny
|
2009
|
vol. 77
|
issue 2
229-327
EN
This article describes issues in search engine optimization (SEO) of library websites as a part of library marketing activities. The authoress lists most important methods of securing the highest ranking for the library website in the results of search by keyword and phrase. Theoretical discussion is illustrated with the results of a survey on the use of SEO techniques in library web marketing addressed to webmasters and website editors of 27 Polish academic libraries in July and August 2008.
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