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EN
In the course of the history of sociology, the need of a new paradigm has emerged the 80s - the consumption orientation -, i.e. the conflict between the producer and the consumer became the new major conflict of contemporary society. At this time, the basic model of researches is the consumer society consisting of clusters of consuming micro-cultures. Typical research topics are: mode, body, consuming, and household economy. Publications of postmodem theoreticians (Lyotard, Jameson, Baudrillard) have given additional impulse. According to postmodem consumption sociology, subjects of consumption are not products or services, but the meaning they stand for. For the individuals of the postmodern society, consumption is the expression of social standing and individual well-being. Consumption as expression of taste enables to establish and retain social links. The most prominent representatives of consumption sociology are the British Cohn Campbell and the American George Ritzer. Regarding Hungarian sociology, some publications of Agnes Utasi and Elemer Hankiss can be listed here. While the sociology of consumption aims to model the structure of society by researching the consumption behavior; marketing describes consumption behavior to sociological variables (e.g. life style). The most well-known research models are EuroLifeStyle and Target Group Index. These have already been incorporated into corporate practices of marketing planning. We can expect further results from the combination of the two different research approaches.
EN
The study presents an empirical research carried out among Hungarian young internet users, focusing on digital inequalities. Since earlier researches with similar focus have shown important cognitive-cultural differences in the use of the new technologies, the empirical research was amended with two integrating concepts - lifestyle and knowledge styles (cognitive styles). As a result of the erosion of traditional social stratification structures, the diversification of life patterns and of lifestyles, it is presumable that differences in youth's use of technology can be captured to a smaller degree through traditional models, and to a greater degree through models supplemented with lifestyle and cognitive style.
ESPES
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2021
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vol. 10
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issue 2
183 – 204
EN
This paper addresses the relations between art and everyday life in the city from the vantage points of urban aesthetics and sociology, where the “city” refers as well to a normative world. The aim is to show how art/artistic life contributed to the normative change and new urban lifestyles. First, I focus on Baudelaire’s theory of beauty and life in modern metropolis or the city as “poetic object” and dandyism as an art of the self, seen as a crucial normative change: the emergence of new norms of excellence and art of living, such as creativity and self-fashioning. Second, I discuss a recent yet related normative change, described by Boltanski and Chiapello as a passage to the “project-oriented city”, seen as a new way of working and living that fuses cultures of creativity and uncertainty. Third, I tackle the “creative city” hailed by Florida, where the creative lifestyle of “creative people” is the new mainstream setting the norms for society: individuality, diversity and openness, but also impermanent relationships and loose ties. I will argue that extending the hyper-mobile and flexible creative lifestyle from the extraordinary figure of the artist to ordinary people, as everyday urban life, triggers both benefits and risks.
EN
If one examine the descriptions of Polish gated communities they seems to be separated from ordinary world, bathed in greenery, offering safe and harmonious living in the incessantly changing and chaotically developing urban context. The critical discourse analysis method, used in this papaet, will allow for examining the process of interpenetrating spheres of the culture and economics, pointing at a few paradoxes which are illustrating reality of Polish gated communities.
5
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SOCIOLOGIE TŘÍDY A DĚLNICTVÍ

88%
EN
Despite class being one of the main characteristics of society, the study of class seems to be noticeably disappearing from social sciences. The following text is divided into two parts. The first is devoted to the class in general and the author deliberately focuses on authors whose contribution to the class theory has not been fully appreciated and also on those who represent the cultural turn in the study of class. This choice represents an alternative to the dominant stratification theory and research based solely on the connection between class and occupation. She suggests multidimensional conceptual frames of class that take into account also the categories of lifestyle and inequalities created alongside the axes of gender, ethnicity and age. In the second part of the text the author focuses on the working class. The process of definition and specification of this broad and diverse category is also the object of my interest. She is interested in the existence of the working class under the conditions of the post-industrial society in post-communist countries. Against the background of the rich tradition of international research my goal is to highlight the conceptual and methodological changes of the understanding of the working class. The author argues for the importance of research on working class and she foreshadows the possible research heading in this diverse and rich field.
EN
This article is based on the author ´s research conducted for the purposes of her thesis in the Moroccan municipality Taghazout. She observed the causes and impacts of important changes as a consequence of (sports) tourism and lifestyle migration. A small fishing village which bore no traces of tourism back to 2010 became a sought-after destination of surfers from all over the world and a centre for foreign investors, which substantially changed its character. The introductory part of the article presents surfing as a lifestyle sport being the primary cause of changes, and describes its history and the sub-culture that it creates. She also presents the phenomenon of lifestyle migration and sports tourism as closely interlinked issues. The study as such focuses on lifestyle migrants in the village and on the impacts of sports tourism and lifestyle migration on the partner relationships of the local population, as the influx of female tourists and lifestyle migrants has resulted in intercultural partner relationships in spite of the traditions of the rather conservative village known for pre-arranged marriages. The expansion of surfing is accompanied by the appearance of unveiled women in a society that gives preference to their veiling (without obliging them to do so), which results in contradictory reactions by the local population.
Annales Scientia Politica
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2014
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vol. 3
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issue 1
52 – 58
EN
The acceptation of the environmental problems leads people towards the promotion of sustainable development as a mean that could help to overcome the predatory principle in the anthropologically orientated Euro-Atlantic culture. An important condition to achieve radical changes is to leave behind the consumption lifestyle and to create the mechanisms that will be able to achieve collective interests. This tendency has been shown in the market economy through the institute of Corporate Social Responsibility. This institute is a manifestation of introducing a certain form of the basic moral principles to the economical practice. CSR accepts the compliance not only of ethical standards and principles, but also social, cultural and environmental requirements for its own production.
Sociológia (Sociology)
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2021
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vol. 53
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issue 2
147 – 179
EN
This article focuses on the factors that influence leisure time in Slovakia and the Czech Republic by using a dataset from coordinated surveys on leisure time carried out in 2016 (Slovakia) and 2011 (Czech Republic). We show the internal structure of leisure activities determined by the social logic of cultural taste. Amongst more than 20 activities examined, we identify three basic spheres–active lifestyle/highbrow culture (forming cultural capital), out-of-home entertainment/consumption of new media and domesticity/family life. The main goal is to identify the factors differentiating these elementary lifestyles. We test hypotheses on the divergent influences of age, education and residence size on leisure activities in the two countries. The analysis confirmed the hypotheses in only two areas of leisure–active lifestyle/highbrow culture and partly in out-of-home entertain-ment/new media consumption. The results show that more culturally demanding forms of leisure are determined not only by individual factors but also to some extent by structural differences in settlement arrangements and broader historical and cultural circumstances.
EN
The main goal of the present study was to determine the relationship between youths' leisure activities and their health attitudes. The author also aimed at investigating the connections between the youths' leisure activities and their parents' social background. In addition, she also tried to detect possible relationships between young people's pastime and their value orientations, such as materialism, and their levels of satisfaction with life. Data were collected from students enrolled in the secondary schools of the Southern Plain Region (three counties, namely, Bacs-Kiskun, Bekes and Csongrad) of Hungary. This representative sample consisted of 1114 high school students aged between 14-21 years. Self-administered questionnaires were used to obtain information from students regarding their family structure, psychosocial health, value orientations, satisfaction with life and socio-demographics. Correlation and multiple regression analyses revealed that youths' leisure time activities were related to other elements of their lifestyle such as value orientations and health attitudes. Social status indicators, however, were a more important influence on their leisure as compared to their Western-European counterparts
Sociológia (Sociology)
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2015
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vol. 47
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issue 1
5 – 30
EN
A lifestyle is complicated and ambivalent concept that can be used as a tool for reflecting social change. The operationalization of this concept is rather difficult, and if it is done, the lifestyle is mostly reduced to the spheres of leisure and material consumption. In this article, it is argued that nowadays, when previously solid institutions have become optional, the lifestyle has also been influenced by individual choices in the spheres of paid work and private life. Therefore, the article focuses on a description of changes in four main areas of everyday life that influence individual and group lifestyles in a decisive way: paid work, leisure, consumption, and family and intimate life. These changes indicate that people's lives have become more differentiated, not only through a manifestation of traditional social distinctions (such as income and social status), but to a large extent also through spheres that previously were able to provide people with feelings of stability and certainty.
Rocznik Lubuski
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2010
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vol. 36
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issue 2
132-144
EN
The article presents changes that have occurred in the past 20 years in the field of leisure time of the Poles. Both the issue of changes in the very amount of free time as well as the ways of spending it by representatives of different social categories appear interesting. The article contains existing data illustrating various ways of spending leisure time, i.e., active (e.g., sports, family and friends meetings) and passive (e.g., watching TV, browsing the Internet) both before the transformation period and within the last 20 years. The scope conveys also participation in culture-both institutionalised as well as home originated. The fundamental thesis of the article is the assumption that in the past 20 years the Poles have adopted global models of spending leisure time, promoted in the media, which is simply put in the paper subtitle-from a bonfire to a barbecue.
EN
Changes in lifestyles in the 19th and early 20th century were mainly associated with the modernization processes. The advertisement belonged among the important tools enforcing these changes. Following contribution deals primary with the Czech society. The assumptions of adapting new lifestyles were visible since the 1860s´ in the perspective region. The acceleration achieved peak after WWI. Important role played technical innovations on which focused also advertisement.
Sociológia (Sociology)
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2015
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vol. 47
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issue 1
87 – 112
EN
At first glance, searching for why consumers abstain from certain products seems part of a research agenda that should primarily be elucidated by marketing literature. In fact, an individual's refusal to buy some goods used to be perceived as a matter of the marketplace, where the economic laws of supply and demand markedly predetermine a consumer's decision to purchase a product. However, in past decades, boycotts have been strongly interconnected with the concept of political participation, although the political nature of consumer behaviour often seems to be controversial. As some theorists of civic engagement have pointed out, in light of the incessant widening of the repertoire of participatory modes, studying political participation is not too far from “the theory of everything.” This article makes an effort to introduce boycotting as a relevant tool for influencing political affairs. It deals with the application of the approach developed by Sidney Verba and his colleagues that parsimoniously tells why some people are politically active while others are not. It asks whether their well-known Civic Voluntarism Model provides a suitable theoretical framework for explaining such a specific form of individual political action as boycotting in the 41 countries included in the fourth wave of the European Values Study (EVS). Due to the hierarchical data structure, multilevel models are employed to examine the effects of individual as well as contextual variables on the probability of a boycott.
EN
The humanities and their transformations can be described by pointing to the metaphors used in them. The article is devoted to an analysis of two metaphors, characteristic of the Polish reflection on culture today. The first metaphor refers to Cicero’s well-known definition and the Latin etymology of the word colere. The metaphor culture as cult links culture to cultivation and care, but also to cult in the religious sense. Provided the Enlightenment-derived, normative model of development and progress is rejected, the culture as cult metaphor indicates the specific character of studying culture from the perspective of cultural studies as a lifestyle or way of living in accordance with values. In this perspective, cultivation, veneration, respect and care are examples of the process of experiencing values, the process which in its nature is dynamic and transformative. The second metaphor, culture as trance, emphasises the fluidity and openness of culture, the need to go beyond the boundaries set by the existing patterns of learning and studying culture and also by the nomadic nature of cultural studies. Pointing out the transgressive nature of culture and human beings, the culture as trance metaphor is also close to the perception of trance in religious studies, which links it to shamanism and ecstasy. Reflections on culture could benefit greatly from an analysis of religious contexts of both metaphors used in it.
EN
The article reflects on the relationship between social sphere (social standing) and cultural configurations such as tastes, practices and consumption orientations. It is raised a problem whether traditional sociological concepts (e.g. social position, class membership or status) are still relevant to a description of cultural differentiation or otherwise differences in cultural taste and consumption are losing their grounding in social stratification. As a point of departure three main arguments concerning the relationship between social structure and cultural variables were considered: i.e. a) ‘homology’ argument, b) ‘individualisation’ or ‘neotribalism’ argument, and c) ‘omnivorousness’ argument. The relevance of structuralist approach to consumption is considered from the point of view of Pierre Bourdieu’s social theory. Contrary to some current theories of mass or postmodern culture, the results of analysis sustain the view that traditional social cleavages (including social class) still play an important role in structuring consumption and lifestyles. Consumption and culture serve as a consequential site for the reproduction of social divisions, inequalities and domination.
EN
Migration of Polish citizens in recent times is a very current issue. In my article I want to explain this highly sophisticated phenomenon on the example of Polish migration to Norway. The scope of my research includes the last two hundred years, during which it has been possible to observe a few different, in the genesis, waves of migration – the nineteenth century (the Polish insurgents and the Polish Jews), WWII (soldiers and forced laborers), and both the political from 1980’s and the largest, economic migration after the Polish accession to the European Union in 2004. The main issue the article focuses on is the style and quality of life of the Poles, who voluntarily or forced by the circumstances, settled in Norway. The article also focuses on cultural confrontation, which automatically followed that migration, often accompanied by acculturation, contrculturation, transculturation or cultural integration. Among other subjects raised in the article there are also the reasons causing the present high migratory activity of the Poles, the largest group of foreigners living in Norway today.
PL
Na początku lat 80. XX w., w związku z napiętą sytuacją polityczną i kryzysem ekonomicznym w Polsce, tysiące ludzi wyruszyło na emigrację do Europy Zachodniej. Preferowanym kierunkiem stał się wówczas nie tak odległy Berlin Zachodni. Polacy włożyli wiele energii, by zintegrować się ze społeczeństwem przyjmującym, wypracowując odpowiednie strategie pobytowe. Przyczyniły się one do powstania określonych stylów życia, czyli zespołu zachowań charakterystycznych dla tej właśnie grupy. W ostatnich latach ulegają one modyfikacjom, m.in. w związku z procesem transnacjonalizacji migrantów. W artykule analizuję zachodzące zmiany na podstawie wyników badań, które przeprowadziłam w latach 2009–2015.
EN
At the beginning of the 1980s, due to the tense political situation and the economic crisis in Poland, thousands of people set out to emigrate to Western Europe. A particularly popular destination was West Berlin, located near the Polish border. The Poles have put a lot of energy to integrate into the host society, developing appropriate integration strategies. They have contributed to the emergence of certain lifestyles as a set of behaviors characteristic of this particular group. In recent years they have been modified, among others in connection with the process of transnationalisation of migrants. The article analyses the changes on the basis of the results of research carried out by the author between 2009–2015.
18
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Baťovský fenomén ve středočeské krajině

63%
EN
The purpose of the paper was to describe the influence of the Zlín company of Baťa and thein activities on the original state of the landscape and on people in the region of the middle reaches of the Sázava River, specifically the little town of Zruč nad Sázavou and its immediate vicinity. According to extant sources and knowledge, namely of so called oral history, an effort was made to discover and assess the causes and consequences of this influence on the town in line with the political, economic and social situation in the past, specifically during the period between 1939–1949 which was of key importance for this specific location.
ELPIS
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2012
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vol. 14
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issue 25-26
75-87
EN
The term “anthropology” is from the Greek (gr. aνθρωπος), “man”. It is the academic study of humanity. It deals with all that is characteristic of the human experience, from physiology and the evolutionary origins to the social and cultural organization of human societies as well as individual and collective forms of human experience. The idea of modernism concerns the phenomena which appeared in the European culture and thought in the end of XIX and beginning of XX century. In the end of XX century emerged idea of postmodernism which critizes and questions existence of the objective truth and doubts all the systems of values as being arbitral and restraining human freedom. According to the theory of postmodernism even the moral and ethical rules must be of human choice. The hypothesis of postmodern anthropology attained the dominant function in the united Europe. Likewise the notion of postmodernism contains in itself such popular undercurrents as popular culture, lifestyle, secularization, consumption, tolerance, marketing and laicizations. They all have found its place in the modern European society and in evident sense try to fulfill spiritual vacuum which appeared whilst modern European men questioned and rejected an idea of the objective Truth it means rejected Christian values and Christian tradition so much rooted in the European history.
EN
The first part presents, describes, analyzes, and interprets the main concepts related to the Indians. The importance of the conceptual clarifications is closely related to many misleading generalizations based upon biased data. A historical overview of North American people before Columbus' arrival, their ethnopsychological peculiarities are presented, followed by a description and analysis of the relationships between the indigenous people and Europeans. The majority of the first Americans had perished due to conflicts, wars, genocide, restrictions and discriminations imposed by the new inhabitants of the continent as well as by epidemics of infectious diseases. The latest decades have seen the beginning of Indian Renaissance. The second part of the paper describes the psychological peculiarities of Native Americans. An important issue is methodology of data collection, validity and reliability of the data. Discussions and comparisons of the data, stemming from various sources, serve as the basis for descriptions of Indian behaviour. The following categories of values, attitudes, and features had been identified: - cooperation, group harmony, modesty, limited rivalry; - moderation in behaviour, self-restraint, reservation, slow responses, patience; - attention, excellent observational abilities, perceptual peculiarities; - cautious behaviour, avoidance of eye contact, keeping social distance; - view of time as relative, orientation to the present; - preference of concrete rather than abstract concepts, pragmatism; - love of children, importance of the family, role of the relatives; - permissive rearing, peculiar discipline methods; - generosity, indifference to ownership and saving, limited role of private property; - respect for the elderly, veneration of age, harmonious age relations.
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