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The article deals with acronyms that come from English and function in contemporary Polish, spoken and written. The authoress shows the variety of forms and states that their spelling and pronunciation should be in accordance with Polish linguistic norm.
EN
The key points of Josef Vachek's theory of written language (Vachek, 1939, rev. 1959) can be summarized as follows: (1) Speech and writing are complementary, i.e., for a given communicative situation, one is more convenient than the other. Writing serves, as a rule, more specialized functions (purposes) than speech does, which makes it the marked member of the pair. (2) Writing is (a) governed by a norm of its own (social aspect), and (b) no longer a second-order semiotic system for experienced readers (cognitive aspect). Quite recently, Adam (2009) has criticized Vachek's approach as being old-fashioned and empirically inadequate, and has suggested replacing it with a theory based ‘on the substance only'. The purpose of the present paper is to recall Vachek's theory and to demonstrate that most of Adam's arguments are irrelevant or misleading.
EN
This paper deals with various theoretical and practical issues from a language educator's and researcher's point of view centred on normativity as a value criterion. The philosophical background is provided by functional and cognitive approaches to language that interpret language use as a body of knowledge and practice handed down from generation to generation in a linguistic community. Relying on such approaches, the authoress discusses the phenomena of normativity and norm changes, as well as standard language norms as a basis of, and a system of conventions for, usual linguistic behaviour still functioning as a pattern of guiding principles. It is against the backdrop of that system of norms that she presents current changes and neologisms at a lexical-semantic level as they occur in the practice of linguistic counselling.
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